You Don't Need Mobile to Have Geo-Targeting

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As mobile devices improve there are a lot of articles being written about how powerful geo-targeting is going to be and it’s time to get involved.  As blog posts go, here is a great one from Garrick Schmitt of Advertising Age.

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While the post is a great resource for all that is going on in location based services, it highlights the problem too.  There are too many platforms to work with right now.

More importantly, it misses the greatest geo-targeting tool in marketing today,  Google Local Search.  In case you’re not aware, Google knows the physical location of everyone who is searching, and they can feed adwords to specific geographies.  So, you help a great dealer in a market, run a Google Adword campaign within a 25 mile radius of his location.   Consumers don’t have to enter any geo-qualifiers to see his adword, they click-through to learn more and download a coupon that they can take to the store.

Google Local Search, is geo-targeted, cost-effective, inexpensive and you can track every step of the way.  Not to mention, when you provide the landing page you control the brand message, too.

There is no reason to wait for mobile to mature to use geo-targeting.  Google Local is ready right now!

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