Here’s a recent study about consumer expectations for retailers to have mobile sites.
If you’re working with your retailers on local advertising/marketing you should be helping them develop mobile sites and the best way to do that is to make it another option in your ad builder.
Mobile sites are becoming a huge opportunity for brands to reach consumers and incorporating the local dealer in the play (mobile is GPS based after all) is a good idea. I think it’s too much to build a full blown single branded dealer mobile site for everyone of your retailers but how about a mobile promotions page that is loaded with your products and brand message. That is a winner and the technology is here now.
Filling the mobile void now for your retailers will help you advertise locally for less money and put you in good light with your retailers and consumers.