The Channel Program is a software platform connecting all players in an industry vertical. Built around the independent retailer, it links them to their manufacturers, buying groups, distributors, customers – anyone a dealer interacts with in conducting their business.
Participants in the Channel Program can have a wide variety of tools for all aspects of their business, from managing their Channel Program website to receiving and responding to quote requests from site visitors to managing a full-fledged e-commerce system that lets them sell directly from their site.
Collaborative E-commerce Platform
One of the most exciting parts of the Channel Program system is the Collaborative E-commerce Platform (CEP). The Collaborative E-commerce platform allows manufacturers to sell directly from their websites, but transfers the sales to authorized dealers in the manufacturer’s national or international dealer network. It’s a win-win-win solution – consumers who want to buy when they’re visiting the manufacturer get to, local retailers are brought in to the transaction and channel conflict is avoided, and the manufacturer