Here’s a good blog entry from ClickZ about advertisers and the use of mobile advertising in the coming years. While the percentage growth looks good the actual percentage of online advertising dollars spent on mobile starts at only 2.2% in 2009. Consumers are definitely using their phones but the variation in platforms and hardware make […]
Read More
Right now I feel that most brands are overwhelmed with the pace of technology and are way behind in building and using the tools we need to deliver a good message to an online consumer. Google Local Search has a fantastic ROI and brand managers just can’t seem to move their companies to take advantage […]
Read More
The Kelsey Group is reporting that for the first time they see the penetration of online media usage surpassing traditional media for small businesses. We’ve seen this phenomenon reported in several different studies recently. Most often it’s attributed to the recession and that retailers are looking more critically at their advertising expenditures and are finding […]
Read More
The better our metrics become the more we realize how precious each lead is. Here is a benchmark study from Pontiflex that you may find helpful when measuring your own program. They define basic fields as first name, last name, e-mail address and postal address. Premium information is telephone number, social networking username, geo-targeted information […]
Read More
I was on a speaker’s panel earlier this week and the hot topic was social media. I was surprised at the number of people in a room full of mature marketing, technical and manufacturing people who had Facebook pages, just about everyone. We discussed the value of brands being on Facebook and not surprisingly the […]
Read More
JGSullivan Interactive, Inc., a leading provider of marketing solutions for major brands, today announced that it has become a part of the Google AdWords Authorized Resellers™ program. Google AdWordsä is an online advertising program designed to help firms of all sizes effectively advertise their products and services at exactly the time their customers are […]
Read More
We’ve done a lot of work recently on ROI for Local Search and have come up with some of the best (and most honest) numbers for two different clients that I’ve ever seen in my 30 years of marketing. Well, I can’t share those numbers but I just read on Google’s Retail Blog one […]
Read More
As reported on Radioink.com This is a watershed report as small businesses use online more than traditional advertising for the first time ever. ———————— August 21, 2009: BIA’s Kelsey Group reports in a “Local Commerce Monitor” study that online/digital media penetration among small and medium-sized advertisers came in at 77 percent in August, up from […]
Read More
Twitter just announced that as an option you can now share your location on a tweet-by-tweet basis. And, at www.twitterfall.com we can watch tweets by location. On a news front it would be interesting to watch tweets only coming from the scene of a major event. That might even trump cable news for learning about […]
Read More
Here is a chart from the ASCI E-Business Report August 2009 It’s all about customer satisfaction with Search Engines and it tells us a couple of things about the future. We’ve seen several reports lately about how loyal Google consumers are to Google and how they are generally heavy users of search. This report tells […]
Read More