The worst economy in years has taken its toll on every phase of advertising and even the total digital advertising spending has finally slowed down. Dig deeper into these numbers and you’ll find that search revenue has continued to grow in spite of everything else. Search actually grew in the first half of 2009 as […]
Here’s a study that was trying to measure what tweeters are saying about brands. It looks like 52% of tweets that mention a brand and then express a sentiment about that brand are positive sentiments. This is good news for marketers but so far I can’t find too much more about this study to really […]
comScore just came out with a study showing that 85% of all click-throughs on online display ads come from only 8% of online consumers. It’s like there is a special breed of people out there that for some reason like to click on ads. And, the total percentage of click-throughers has fallen off 50% in […]
Ok, it’s in the U.K. and not the U.S. but it is still a major milestone when Internet advertising spending exceeds television advertising spending, even if it is in another country. The Internet spend this year is at 23.5% of all advertising spending and television came in at 21.9% of marketing budgets. They expected this […]
We’re all reading a lot about Bing recently and its rapid growth rate. Of course, it’s easier to grow percentage points from a lower starting point, so it’s still a good idea to look at the bigger picture. eMarketer shows us that Bing has a long way to go to get to the share that […]
Here’s a good blog entry from ClickZ about advertisers and the use of mobile advertising in the coming years. While the percentage growth looks good the actual percentage of online advertising dollars spent on mobile starts at only 2.2% in 2009. Consumers are definitely using their phones but the variation in platforms and hardware make […]
Right now I feel that most brands are overwhelmed with the pace of technology and are way behind in building and using the tools we need to deliver a good message to an online consumer. Google Local Search has a fantastic ROI and brand managers just can’t seem to move their companies to take advantage […]
The Kelsey Group is reporting that for the first time they see the penetration of online media usage surpassing traditional media for small businesses. We’ve seen this phenomenon reported in several different studies recently. Most often it’s attributed to the recession and that retailers are looking more critically at their advertising expenditures and are finding […]
The better our metrics become the more we realize how precious each lead is. Here is a benchmark study from Pontiflex that you may find helpful when measuring your own program. They define basic fields as first name, last name, e-mail address and postal address. Premium information is telephone number, social networking username, geo-targeted information […]
I was on a speaker’s panel earlier this week and the hot topic was social media. I was surprised at the number of people in a room full of mature marketing, technical and manufacturing people who had Facebook pages, just about everyone. We discussed the value of brands being on Facebook and not surprisingly the […]