The worst economy in years has taken its toll on every phase of advertising and even the total digital advertising spending has finally slowed down.
Dig deeper into these numbers and you’ll find that search revenue has continued to grow in spite of everything else.
Search actually grew in the first half of 2009 as compared to 2008. Not much, but it grew.
We’ve seen a lot of studies that indicate that for some segments of advertising it is more than the recession that we’re living through and the way consumers shop is changing the way advertisers advertise. The IAB agrees:
We completely agree and encourage brand marketers to help their retailers make the same transition to online by providing the right tools, information and encouragement they need. Getting this right will save millions of dollars in wasted advertising spending.