Following up on our blog post from Sept 24th about new Print to Mobile marketing. I decided to create a 2-D barcode (called a QR code) for JGSullivan.com and try it out. Here is our barcode: Scan it with your cellphone by downloading the free reader software. I used BeeTag software for my Blackberry by […]
JCPenney recently announced they are going to quit printing their big semi-annual catalogs and replace them with a more integrated approach to marketing (internet) and smaller catalogs throughout the year. From what I can tell they’ve been printing this catalog for the past 36 years and many old-timers are going to miss what was at […]
Google just announced what I think is a big improvement in Adwords. Now, we’ll be able to add links to product pages within the Adword ad with an image, description and price. Everything a consumer is looking for in one place, if we add local retailer information and local promotion. And, of course we can […]
Experian Hitwise just released one of their frequent reports on search engine usage and 4, 5, 6, 7 and 8 or more word search strings increased up to 4% as compared to last year. Most people seem to think that the increase is a function of people getting better at using search by adding more […]
Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods. Nothing here is really surprising as Hurwitz & Associates shows what we’ve been hearing every time we get in front of a group of independent retailers. They’ve really cut back on newspaper and […]
A recent report from iSuppli Corporation predicts an unbelievable growth in internet-enable televisions (IETVs) and other internet connected devices by 2013. The consumer electronics industry expects these new devices to help turn a 7.7% decline in sales 2008 to 2009 to positive growth in 2010. Well, if a television is connected to the internet, it […]
Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet. Partly because it’s still an unknown and partly because even if you wanted to it’s difficult to spend money on Twitter programs. Well, now there is another reason to watch and wait, Nielsen is showing […]
I think one of the misconceptions about the online community is that baby boomers aren’t that internet savvy. Well here’s a study from Cable and Telecommunications Association for Marketing that tells a different story. I think the statistic that is the most telling is that 66% pay bills online. Paying bills online takes a lot […]
Here are the slides from a presentation at the recent Local Social Summit in London. What caught my eye was slide number 11 where Seb Provencher talks about how fragmented the web is and the need to deportalize your content to reach consumers where they are and where the conversations are taking place. Here’s his […]
There is an interesting study out from ROI Research and Performics about how consumers learn about a product on a social network site and how they react to it. We’ve been big proponents of using local search with a link to a local dealer’s microsite that is loaded with your information and the dealers. This […]