If you’re involved in advertising at a local level you have to be interested in what is happening to newspapers as subscription and advertising revenues are declining. It’s been recently reported that The New York Times intends to charge (again) for online content. At the same time an Adweek/ Harris poll indicates that 77% […]
At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you can push your online video to a TV screen wirelessly. This technology will be available in a few weeks and over time will help revolutionize local […]
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services in their neighborhood. Brand sites have to get better at local information to show local price, local dealer location and local promotions or risk […]
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers […]
As mobile devices improve there are a lot of articles being written about how powerful geo-targeting is going to be and it’s time to get involved. As blog posts go, here is a great one from Garrick Schmitt of Advertising Age. While the post is a great resource for all that is going on in […]
I just read and interesting blog post by Zachary Rodgers at ClickZ. It’s all about Google’s introduction of Ad Preferences several months ago where a consumer could fine-tune the ads they see based on their interests, or completely opt out of behavioral targeting. To make a short story even shorter, consumers don’t go to the […]
Bing sure made a big splash when they launched several months ago and had lots of people talking about Google losing their dominant position. So far Bing has been a bust and trending down. In an earlier blog post we saw where Google’s success rate went up over 17% this past year to surpass Yahoo’s […]
eMarketer just came out with another great report on overall advertising spending this year and their prediction for the future. First, the bad news. Ouch, 2009 felt bad but seeing this chart makes me feel glad just to still be in business. Now, for a little good news and for the reason that many of […]
If you’ve ever been to Japan you would realize that mobile couponing can become very popular, as it’s been there for years. As our phones are getting bigger and better screens, it’s now predicted that mobile couponing will explode in the U.S. in the next four years. The Yankee Group who did this research predict […]
We’re very involved in the evolution of local advertising as it moves from traditional media to digital. Many times over we’ve seen the ROIs that easily make the case for adding digital to the mix but it takes a long time for marketers to change their behavior. We’ve watched print newspaper readership and their advertising […]