There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local and national advertisers. Two recent examples come from Facebook, last week they offered advertisers the opportunity to buy ads limited to certain cities. Now, according to […]
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Now Facebook is getting in on the local ad game according to a recent blog post. Here’s a screen shot that shows how an ad can be targeted for a specific city. This is just another opportunity for your dealers to present themselves online in their local market. Granted, this is only for some cities […]
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It’s still a tough market out here for local and national advertising spending but it’s clear that local online advertising is going to take dollars away from traditional advertising in the coming years. Here’s how eMarketer sees things evolving. It looks like local traditional advertising will decline each year while local online spending will start […]
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One of the biggest changes for the internet since we all got interested in it in 1995 or so is that it filters information for your geographic location. While we’ve seen how Google allows advertisers to buy adwords based on the geographic location of the searcher, they now are allowing the organic search results to […]
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I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social […]
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Here’s a great post by Ivan Todorov & Ken Martin from Blitz The post is so well thought out that I don’t want to summarize it here and instead encourage you to read it yourself. I’ll only say that it’s all about how savvy CMOs this year will use digital platforms to make their brands […]
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As a marketer you have a lot on your plate already and I know it’s difficult to just manage business in this economic environment without having to worry about the way local advertising is changing. Well, here’s another sign that doing business the way you’ve always have done business just won’t work anymore. Facebook for […]
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Here’s a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers. This dealer microsite is linked to directly from the dealer locator results page. It’s loaded with up-to-date content from the brand, has the brand approved look and feel and the dealer […]
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The Wall Street Journal is about to launch a New York City Metro section to fill a need for local news and pull advertising dollars away from other NYC papers. As the New York Times has dedicated more ink to national news this left an opening. The fledgling New York Sun covered local news well, […]
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According to a recent report from comScore, social network sites continued to grow in 2009. Other findings from the report give marketers even more reason to consider social sites for local advertising. With numbers like these it’s no wonder that McDonald’s has developed local fan pages in Facebook so local stores can promote their own […]
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