It’s still a tough market out here for local and national advertising spending but it’s clear that local online advertising is going to take dollars away from traditional advertising in the coming years. Here’s how eMarketer sees things evolving.
It looks like local traditional advertising will decline each year while local online spending will start growing this year and until the foreseeable to reach 25% of the total spent in 2014.
I’m not sure how they make these projections but as Google adds “Nearby” to local search results and printed newspapers go more online and as retailers build Facebook fan pages these numbers can shift to even more being spent locally online.