We say “only” 28.1 billion videos were watched online in February because in January Americans watched a staggering 32.4 billion according to comScore Video Matrix Service. Here’s the breakdown for February. This dovetails nicely with the articles I’ve been reading and what we are hearing from clients about the need to add videos to their […]
We don’t often blog about financial rreports but if you’re involved with local advertising and how it’s changing so rapidly, it’s important to keep a close eye on Google. I especially like the part where paid clicks rose 15%, which to me is another indication that online spending is back.
Update – Our friends at Google tell us that the Authorized Google Reseller Program will change but not go away. According to a recent post on Screenwerk, Google is considering dropping the Google AdWords Reseller Program. We have a stake in the game as JGSullivan is one of the 30 or so authorized resellers according […]
I’ve always felt comfortable in saying to dealers that 70% of everyone who walks into their store went online first. I’ve gotten that statistic from many different studies. Maybe now I should up that percentage to 97% as this recent study from BIA/Kelsey shows. Here’s a quote from Kelsey, Yes, I would agree that if […]
Local advertising is changing as SMBs shift dollars to digital outputs from traditional media. One of the questions I get a lot is, “What about Bing?”. Here’s why I tell SMBs to concentrate their limited resources on Google Local Search for now and we’ll wait and see about Bing. Google beats Bing by 6.6 times […]
There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local and national advertisers. Two recent examples come from Facebook, last week they offered advertisers the opportunity to buy ads limited to certain cities. Now, according to […]
Now Facebook is getting in on the local ad game according to a recent blog post. Here’s a screen shot that shows how an ad can be targeted for a specific city. This is just another opportunity for your dealers to present themselves online in their local market. Granted, this is only for some cities […]
It’s still a tough market out here for local and national advertising spending but it’s clear that local online advertising is going to take dollars away from traditional advertising in the coming years. Here’s how eMarketer sees things evolving. It looks like local traditional advertising will decline each year while local online spending will start […]
One of the biggest changes for the internet since we all got interested in it in 1995 or so is that it filters information for your geographic location. While we’ve seen how Google allows advertisers to buy adwords based on the geographic location of the searcher, they now are allowing the organic search results to […]
I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social […]