eMarketer just came out with another great report on overall advertising spending this year and their prediction for the future.
First, the bad news.
Ouch, 2009 felt bad but seeing this chart makes me feel glad just to still be in business.
Now, for a little good news and for the reason that many of us are still in business, we shifted to online several years ago, like 1995.
If classifieds and e-mail weren’t down so much in 2009, the total online picture would be showing growth all the way until 2014.
Advertising dollars are shifting online not because it’s the cool thing to do but because it’s where the consumers are and have been for some time. We didn’t shift to follow the money, we changed a long time ago to follow the consumers and now the money is finally catching up.