Here’s a very good PowerPoint Presentation from The Pew Research Center that will tell you everything you need to know about Twitter users at this point in time. One point that Pew references in their research that isn’t in this presentation comes from a Harvard study. Harvard took a random sample of 300,000 Twitter accounts […]
I had a burning question finally answered last week during a conference session. Kevin Lee, author of “The Truth about Pay-Per-Click Search Advertising” and other search marketing books led the DMA session on how to utilize smart Google online search strategies. The burning question is one I’ve heard often: “If my SEO efforts have given […]
It was standing room only at Bruce Biegel’s Outlook 2010 presentation at the DMA Conference last week. Bruce shared a boatload of research and stats on trends in media spending and marketing budgets. Here’s a quick recap of the winners and losers in marketing budgets for 2009-2010. Winner: Digital and Mobile Media Loser: Traditional Media Winner: […]
I keep my eye out for studies that give us some indication of what small and medium sized businesses are doing on the internet. This chart is from the BIA/Kelsey Local Monitor study and gives me the feeling that companies just like your independent dealers understand the value of how much time consumers are spending […]
A recent report from the Audit Bureau of Circulation shows that newspaper publishers definitely believe that they will still be printing newspapers in five years. I agree that they still will be printing in five years. They just can’t sell those presses and there are enough people who are in the habit of holding a newspaper […]
TMP’s recent study about how consumers look for product and service information online vs. offline has some really interesting insights into the way consumers use online vs. print. There is a lot to look at here so let’s just focus on 2009. The important news for online is that consumers use the internet earlier in […]
TMP Directional Marketing released their annual study on how consumers find information about local businesses, do they go online or use printed Yellow Pages? The quick answer is both but there is a lot to learn from their study including this chart broken down by age. The younger you are the more likely you […]
Here’s are the key points from a recent Microsoft sponsored study about why small dealers need help with local search: The interesting part is that if a small-business tried it, they liked it: None of this is surprising to us as the ROI for local search is simply phenomenal. And, because it’s new and most […]
Actually, I stole my headline from this recent article from e-Marketer, “Low CPMs Stall Social Netword Ad Spend” Here’s one of the main charts from the article that dramatizes the point. The basic idea here is that there are a lot of impressions available on Social Networks but not a lot of advertisers are there […]
Google promotes each of their select group of Authorized Resellers with a page describing their services and what they offer. You should ask anyone promoting online search for their Authorized Google AdWords Reseller page to know you’re getting the best trained and resourced expertise. Here is ours: http://www.google.com/intl/en/adwords/reseller/JGSullivan.html