Dealers Admit They Need Help in Buying Local Search

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Here’s are the key points from a recent Microsoft sponsored study about why small dealers need help with local search:

microsoft-study

The interesting part is that if a small-business tried it, they liked it:

microsoft-21

None of this is surprising to us as the ROI for local search is simply phenomenal.  And, because it’s new and most independent dealers are very busy running a business, they just don’t have the time to figure out how to do local search.

That’s why we keep preaching that it is incumbent upon the brand managers at major corporations to do the research, share it and give independent dealers the tools they need to build landing pages, make the buy and track what happens.

That’s why you make the big bucks.

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