Google just announced what I think is a big improvement in Adwords. Now, we’ll be able to add links to product pages within the Adword ad with an image, description and price. Everything a consumer is looking for in one place, if we add local retailer information and local promotion. And, of course we can do that, too.
See this example from the Google blog
There are several hurdles to overcome to make this work for your local retailers. First we have to build individual pages for each of your products with an image and price. Then we associate the appropriate product pages with the right dealers, add in your brand message, their local promotion and then connect it all to Google local search ad campaigns.
Now you can put your best product and brand information in front of your most interested consumers in the markets where you have your best dealers. All for a fraction of the cost of a local newspaper ad campaign.
This is way cool!