We’re all reading a lot about Bing recently and its rapid growth rate. Of course, it’s easier to grow percentage points from a lower starting point, so it’s still a good idea to look at the bigger picture.
eMarketer shows us that Bing has a long way to go to get to the share that rivals Google and Bing is learning that getting someone to change their search engine isn’t all that easy.
The real story is that eMarketer estimates search ad spending to be one-half of the total online spend this year, growing 13% to become a $12 billion business.
So, discussing how much to spend on Bing is a good discussion to have but most brands haven’t really had a good discussion about how much to spend online and where to spend it.
Well, spending it on Google in local markets with your retailers is the best idea we’ve seen in advertising in the last 50 years, Bing or no Bing.