According to Nielsen Google lost share of searches last month from 66.1% in June to 64.8% in July. That sure makes a good headline and most everyone thinks that Bing must be having a major impact on the numbers. However, digging a little deeper into the story you’ll learn that Nielsen changed their methodology to […]
Read MoreNothing on the Internet can stand still, you have to change, adjust, improve or become irrelevant. Google is getting pressure from Bing but I think Google is way ahead and now I see trying to get even better. Here is a recent blog entry from Google that links to a faster, better version of Google. […]
Read MoreFrom the Google Blog on July 24, 2009 This is just another advantage to local retailers advertising on Google. We’ve already seen in our studies that by adding the local dealer’s name to a keyword ad the click-thru-rates improve over a national ad and this will help even more. As a brand manager with a […]
Read MoreOne of the the things that it seems to take awhile for people to understand is how local search advertising is different from local newspaper advertising. Many people new to writing a keyword ad for Google Local immediately relate it to newspaper advertising and think you need to have a promotion going or it won’t […]
Read MoreA recent report by Harris Interactive documents how advertisers are relying less on print advertising and more on Internet and Digital. This just reinforces our view that great brands that have built or are thinking of building marketing communication portals for their retailers should include an Internet component. Or, if you have a portal add […]
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