Here’s a recent press release from TelMetrics and we’ve seen similar reports from other providers such as Call Source. The trend they’re talking about is how many more advertisers are now tracking phone calls to better determine the effectiveness of their ads. The Internet is so trackable other forms of advertising need to prove their […]
From the Google Blog on July 24, 2009 This is just another advantage to local retailers advertising on Google. We’ve already seen in our studies that by adding the local dealer’s name to a keyword ad the click-thru-rates improve over a national ad and this will help even more. As a brand manager with a […]
One of the the things that it seems to take awhile for people to understand is how local search advertising is different from local newspaper advertising. Many people new to writing a keyword ad for Google Local immediately relate it to newspaper advertising and think you need to have a promotion going or it won’t […]
A recent report by Harris Interactive documents how advertisers are relying less on print advertising and more on Internet and Digital. This just reinforces our view that great brands that have built or are thinking of building marketing communication portals for their retailers should include an Internet component. Or, if you have a portal add […]
A savvy client just forwarded me excerpts of the 2009 digital future project release highlights from the Center for the Digital Future at USC Annenberg School for Communication. He is trying to coax his Fortune 500 company to into the 21st century as it relates to how they use the Web with their retailers. He […]
A recent study by Borrell Associates entitled Local Ads Moving to Social Networks found that 20% of the ad spend on social networks was from local advertisers. They were surprised as most of us are at thinking that a local retailer could be so savvy to so quickly tap into this phenomenon. They go on […]
As we get more comfortable and gain confidence searching online, we enter longer search strings. More words in that little window. Trendspotting put together these observations to show how our search behavior has changed over time: Searching for 1 or 2 words has dropped while multiple word searches are increasing. The research also shows that […]
This recent article on local retail advertising: “FSI’s need more localized approaches” is interesting because it reveals the true weakness of print messaging: “one message for all” in large volume give the best print pricing, but it isn’t effective. This article urges retailers to break away from one-size-fits-all and use more customized approaches in print – […]
It’s very easy to document that consumers are spending more time online before they go into a store to make a purchase. For durable goods it’s safe to say that 70% of consumers go online before going into a store. So, how do consumers rate the ads they see as they think about buying? Not […]
Recent surveys show that 82% of consumers use search engines to find local information and the trend has been growing for years as other media usage goes down as you can see from this chart. The power of advertising on search engines is so obvious to us that sometimes we forget to recognize what is […]