From the Google Blog on July 24, 2009
This is just another advantage to local retailers advertising on Google.
We’ve already seen in our studies that by adding the local dealer’s name to a keyword ad the click-thru-rates improve over a national ad and this will help even more.
As a brand manager with a local retailer channel you should be doing everything possible to take advantage of what Google is now offering your retailers.
We know your consumers are going online to do their research before going into the store. We know that local search ads with the dealer name in the ad outperforms national search ads. We know that your retailers need help in buying local search and in building the landing pages. We know that if you help your retailers get online effectively you’ll sell more product.
Local advertising is being re-invented and you should be part of this revolution.