Here’s proof that you need a good bit of technology behind you if you want to keep your retailers using Local Search. The following chart from Borrell Associates shows the churn rate of retailers on systems with and without good software. Now, even with good software I think the churn rate is too high but […]
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One of the new beta services we got to see at the recent B2B Refocus Summit in Mountain View was Google Product Search. This free service takes a product data feed from a brand manufacturer or online seller and pipes it into organic search results with a link to buy online. Several advertisers are using it […]
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The “Show Options” link under the Google search box is so subtle, maybe you haven’t noticed it. But, many searchers have so you need to know what it does and what it means to you.
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With all of the improvements in technology, where our ability to target into more precise and more precise physical localities, are we about to dramatically eliminate the need for national advertising or at least redefine it? For the sake of conversation let’s just talk about products that are purchased locally in a store, like most […]
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There is a new report from Telemetrics about the percentage of consumers who read a Yellow Page ad and then either call the store or visit the url listed in the ad. They did it by putting tracking phone numbers and unique urls in the Yellow Page ads so they could measure all the leads […]
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There are some interesting statistics coming out about how the use of search engines is changing.Here’s a chart that shows that the number of words per search is increasing. So often when we look at search statistics we think of one person searching for one word. In reality consumers are refining their searches as they […]
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By John Sullivan JGSullivan Interactive There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how many searches end up with a local transaction. Interesting comments, too. Everyone has a slightly different view of why […]
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Before you share analytics reports with the entire management staff of your company, take time to think about which reports will actually matter to them.
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By John Sullivan JGSullivan Interactive Borrell Associates just released a report predicting online sales spending by local companies to grow 6% in 2009. Not surprisingly the report finds that the small businesses are making the move to online out of necessity as during tough times they are searching for a more affordable way to advertise […]
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