A recent study by Borrell Associates entitled Local Ads Moving to Social Networks found that 20% of the ad spend on social networks was from local advertisers. They were surprised as most of us are at thinking that a local retailer could be so savvy to so quickly tap into this phenomenon. They go on […]
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As we get more comfortable and gain confidence searching online, we enter longer search strings. More words in that little window. Trendspotting put together these observations to show how our search behavior has changed over time: Searching for 1 or 2 words has dropped while multiple word searches are increasing. The research also shows that […]
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This recent article on local retail advertising: “FSI’s need more localized approaches” is interesting because it reveals the true weakness of print messaging: “one message for all” in large volume give the best print pricing, but it isn’t effective. This article urges retailers to break away from one-size-fits-all and use more customized approaches in print – […]
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It’s very easy to document that consumers are spending more time online before they go into a store to make a purchase. For durable goods it’s safe to say that 70% of consumers go online before going into a store. So, how do consumers rate the ads they see as they think about buying? Not […]
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Recent surveys show that 82% of consumers use search engines to find local information and the trend has been growing for years as other media usage goes down as you can see from this chart. The power of advertising on search engines is so obvious to us that sometimes we forget to recognize what is […]
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Here’s another reason why localism is going to get better online. Firefox 3.5 was just released and it has an interesting feature called Location-Aware Browsing. Here’s how they describe it. When you come to a site that is designed to present itself based on where you are Firefox asks you for permission to tell the […]
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Not surprisingly but online service coupons site visits are increasing at a significant rate. Here’s a link to comScores May report for the Top 50 U.S. Web Properties. In there you’ll find this chart which indicates a 19% increase to Services – Coupons during May. The largest increase in any category. It makes sense that […]
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Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers. That makes two that I know of since January. It’s not that the print yellow pages don’t have any readers. They still do, but it’s less and less each day. Yellow page spending continues to go down […]
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Borrell Associates recently did a study on Local Search an developed this chart which shows the percentage of the advertising spend that goes to overhead and how much goes into buying the keywords when you use a reseller. It’s not clear in this chart whether or not the reseller also hosts, maintains and monitors the […]
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I don’t have to stare at the media spending reports too long before a striking conclusion hits me. Traditional (i.e expensive) media down; online media (not expensive) up. What will retailers and SMB’s do now that they don’t have to feel hostage to traditional media to promote their business? What will they do with all that […]
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