Nothing on the Internet can stand still, you have to change, adjust, improve or become irrelevant.
Google is getting pressure from Bing but I think Google is way ahead and now I see trying to get even better.
Here is a recent blog entry from Google that links to a faster, better version of Google. Try it and see for yourself.
It sure seems faster to me but more importantly I’ll be checking for how they handle local content.
My first test is looking for “Tires” and I got great local results. Because this is in their sandbox they don’t have any adwords appearing but I’m certain local adwords will be at least as good as they are today.
When I search for other durable goods like riding mowers and refrigerators they don’t as of yet give me the local retailer results high enough on the SERP to be of much use.
Google wants feedback so I’ll gladly give them my two cents knowing that Google isn’t resting on their laurels and neither should the rest of us.