Right now I feel that most brands are overwhelmed with the pace of technology and are way behind in building and using the tools we need to deliver a good message to an online consumer. Google Local Search has a fantastic ROI and brand managers just can’t seem to move their companies to take advantage of it.
So, I hesitate to even think about Microsoft Tags in print ads that once scanned into a cell phone become links to a microsite, but I can’t help myself.
Here’s where you can read about how Ford is soon to be using it to sell Taurus.
Imagine placing these tags in newspaper print ads or direct mail pieces that land the consumer on a co-branded microsite where the brand provides the basic message with the dealer adding local information. In a way, this will start to act like Google Local except instead of being done entirely online, we can go from print to phone.