Here’s an interesting report from eMarketer that gives us a rough idea of what to expect in paid search campaigns for clickthrough rates and average cost per click. And, further broken down between Google and Yahoo/Bing. The first thing that jumps out is how much more effective Google is as compared to Yahoo/Bing. Just look […]
There’s a study from Market Authority about Yellow Pages that is getting some attention on the blogs this week. They claim from doing a phone survey of 15,000 people that the printed Yellow Pages are the single source for local lookup by 33% of consumers in metro areas and by 49% in rural areas. It […]
We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think the only surprise here is that it took so long for this to happen. Consumers have been spending far more time online gathering […]
Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing. The Internet helps buyers and sellers meet on purpose, quickly. Well here’s a new phenomena that you need to help your retailers address. This study is from Prosper Mobile Insights. The challenge is that smartphones […]
It’s always interesting to see what a large group of marketers are projecting for how they will spend their money in the coming year. Here’s a report from RSW/US that gives us an idea of how things may go in 2012. Not too surprising that much like every other study we’ve seen, projections for traditional […]
This is a fascinating study about how tablet computers and smartphones are being considered by retailers for in-store use. We’ve written here about the rapid acceptance of tablet computers by consumers and we’ve seen several studies that indicate consumers are using smartphones at retail already. Amazon even has an app that allows consumers in a […]
Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about the growth of digital advertising and how it has eclipsed everything except television spending and might one day soon, even exceed […]
There is a lot of confusion in the marketplace about what is the best way for retailers to advertise locally. And, the recent demise of WebVisible uncovers an unbelievable churn rate (percentage of customers quitting each year) that means millions of local advertising dollars were wasted on the uninformed. On December 27, 2011 WebVisble abruptly […]
Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it was just five years ago. Way back in 2006 quarterly revenue from the entire US newspaper industry peaked at $14Billion, while […]
Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to newspaper as a source for local business information – other than restaurants, bars, and clubs. Right away we see that the Internet (47%) is more popular for consumers […]