According to a recent study by MarketLive, 39% of consumers who have opted in to receive emails from a retailer, would like to hear from the retailer on a weekly basis. This is one of those surveys that you want to have in your files because invariably someone asks how many email touches is too […]
It never hurts to remind ourselves of the popularity of online research by consumers. Here’s a survey that makes that point. And, then again, it makes the point that 30% of consumers still don’t go online before they go shopping. And, those that do research online, use a lot of different approaches. If you’re in […]
We keep seeing examples of how local advertising is changing. Google + just launched their local pages for small businesses. This was expected ever since Google + was launched as a direct competitor to Facebook. Now it looks like Google is connecting the data in a dealer’s Places Page to their Google + Page. Lots […]
The value of Facebook is much greater than its cost to advertisers. Here is an insightful article about Ford Focus and Facebook from the Wall Street Journal Online. One major takeaway from the article is that Facebook did a fantastic job for Ford via a free page on Facebook that went viral. Who needs to […]
The way we think about local advertising is changing every day and here’s a really smart idea from Walmart that makes that point. From the Walmart national Facebook page a consumer enters their zip and finds their local store and local deals. The promotions a consumer finds on their local Walmart page are controlled […]
Google AdWord’s new Bid Per Call feature allows advertisers to bid one rate for clicks on an ad, while bidding a separate rate for phone calls which use a Google call tracking phone number. This feature uses a Google call tracking number which displays for ads that receive at least 25 clicks within a […]
Finally, digital advertising is starting to get more emphasis according to agencies. This report is coming out at the perfect time as clients are starting to plan for 2012. Clients are thinking about digital, mostly at the expense of print and radio, according to this report. It’s about time as the ROIs for digital advertising […]
Here is a graphic from The Wall Street Journal Online that shows how your credit card usage can lead to a targeted ad online. I really like targeted advertising because it should be more effective for the advertiser and, within reason, more relevant to consumers. Most often that sounds like a win/win. But occasionally I think we […]
Here’s another study that demonstrates the value of local online advertising. It’s an old story that most of us have accepted years ago, consumers research online and then buy offline. This is especially true for considered purchases where the cost of the product is substantial enough that a consumer wants to make sure they are […]
Advertising on Facebook just got more interactive. Now, Facebook page owners can run an ad to promote any post they’ve added to their page. So, the ads can now contain videos, photos, events, questions, status updates, and links. And, according to Facebook, “If the people you reach have friends who are fans of your Page, […]