Just when you thought you were keeping up with all the changes in local marketing, Facebook comes up with a new way for you to get the news and therefore a new place for advertisers to reach consumers. It’s called Facebook Editions and it basically acts as a Facebook site for a newspaper. The […]
We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and reported a 285% increase in effectiveness when testing this. Why? Consumers don’t experience as much “mental friction” when things […]
According to a report in SFappeal.com a Yellow Pages trade group is filing suit to stop the San Francisco law that requires Yellow Page directories to get consumers to opt-in before delivering the printed version of the Yellow Pages to their doorstep. The city passed the law, which goes into effect in nine months, because […]
Here’s another in a long line of studies documenting the shift and growth in local advertising from traditional media to digital media. This study was done by BIA/Kelsey and they report that, “SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent […]
It’s been awhile since I’ve seen any research on how search engines are doing. When Bing first came out there was a lot written about how much market share they would take. As it turned out the answer is not much, Google is still getting over 60% of search traffic. This research chart reminds us […]
Here’s a graph from Forrester Research that should help you plan you marketing budget for next year. To put these numbers in perspective to today, Forrester tells us that by 2016 the $76.6 billion spent on Interactive is equal to what is spent on television advertising this year. Search and display make up the bulk […]
Here’s a report about the growth of e-readers and tablets in the U.S. Just when you thought you had everything figured out for local advertising in this digital age, another big change is on the horizon. E-readers and tablet computers continue to take hold with consumers and that will make a big difference over time. […]
Here’s a study from Ad Age that tells us why local newspapers will survive. The main reason that people subscribe to a local newspaper is to get local news. In most cities, no one else delivers local news like the newspaper. Newspapers generally put more reporters on the street than all other media outlets combined. […]
Here’s a recent study meant to compare CTRs for mobile ads across competing mobile operating systems. This is interesting beyond comparing operating systems. It shows an average CTR of .52% which is much better than the average .05% we generally attribute to online ads. There are several theories on why the rate is so much […]
So often we see brand managers willing to provide banner ad designs for their retailers or even co-op banner ad development and placement, while ignoring the landing page behind the banner ad or adword campaign. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. […]