There is a continuing shift in ad dollars to digital advertising at the expense of print budgets, as marketers track consumers shifting away from reading newspapers. In 2011 about 20% of ad spending will be for digital. Even though this chart indicates a rather dramatic shift in ad dollars from traditional print media to online […]
Just to add to the confusion in local marketing, Google+ will have pages for local dealers. In case you haven’t heard, Google+ is Google’s new competitor to Facebook. Google+ is in beta now and Google claims it will do what Facebook does plus, among other things, have the additional capability to segment your friends into […]
It’s intuitive that the more specific your offer, the better your results will be. On the Internet that translates into generating more landing pages to better address the specific needs of your potential customers. Here’s a report from Hubspot that confirms that logic. Here’s the way they summarize their research, Often times we get asked […]
Google is relentless in its efforts to control local marketing. Here’s a new beta program for their city pages that is only available in four cities nationwide ( Austin, New York, Portland and San Diego). Go to the Portland City Pages and you’ll see how Google is trying to put all of their local services […]
Recently we’ve had discussions about older (think wealthier) people paying attention or not paying attention to brand pages on Facebook. Well here is a recent study that shows the older folks are starting to pay more and more attention to brands. The 35 – 54 year old group since September of 2010 has shown quite […]
There continues to be a significant gap in the amount of time consumers spend online with the amount of money advertisers spend online to reach those consumers. Old habits are hard to break as we see advertisers continuing to spend money on newspapers and magazines as readership continues to decline. It looks like television gets […]
YouTube is only six years old and it now has over 3 billion views per day. That’s a 50% increase over last year. In order for that to happen the number of videos uploaded increased substantially as well. So far in 2011, 48 hours of video are uploaded to YouTube every minute. That is […]
Here’s another report that tells us something about how retail advertising is changing, or should be. The big point here is that as smartphone sales and usage grows it’s time to help your retailers develop content for mobile sites. The numbers are clear that smartphone users are looking for product information, then local stores, then […]
Facebook has become an important part of local advertising for many of your retailers. It’s relatively easy to setup a page, it’s free and it’s popular. The challenge is keeping it interactive and that takes time, effort and good content. We’ve been asked many times how often a retailer should post something new on their […]
Here’s a new report from e-Marketer that tells us what online tactics local businesses are using. The good news is that the rate of adoption for digital marketing tactics by local retailers is increasing. It took forever for retailers to get websites and now the usage will increase by over 30% in just one year. […]