As much as the Internet has changed advertising and marketing these last 15 years or so, sooner or later the technology had to become a commodity and the message, not the medium, had to move back to the forefront. Maybe we’ve hit that point. This came to mind because of an article I was reading […]
Everybody wants to know what the next big thing online is going to be. Not so much so they can invest in the company but rather so they can be way cool. So, while most of you have already heard about Pinterest.com, I just want to go on record to say that this could really […]
Here’s nother in a long list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store. This one is from JWire. This chart highlights the next challenge retailers are facing because of the power of the Internet. It used to be retailers worried about […]
The entire marketing community is promoting the value of social media to brands and retailers as a way to inexpensively communicate with consumers. Consumers are spending a lot of time on Facebook, the pages are free, so it all adds up to a great ROI. But, we still have a long way to […]
I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the digital. Or, like some of our clients, are really into digital. Well, here’s a reason to add mobile landing pages to the list of projects […]
We’re deeply involved with the changes taking place in local advertising and one place we monitor for the depth of that change is commercial printing. Whattheythink.com is a great source for our information about the printing industry and they recently published this chart. It’s easy to see the downturn in the industry over the last several years […]
“Showrooming” is a new phrase recently used by the Wall Street Journal in an article discussing what Target is attempting to do to solve the problem. Showrooming is meant to describe the use of smartphones and tablet computers by consumers while in a store to buy the product they are interested in online, for a […]
When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us and other things via the Internet. Just imagine if your car told you about a fuse about to blow; […]
Here’s a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it. Now, if you’re in the agency business this is a bad story because P&G is talking about laying off people who are working on paid media. However, if you’re […]
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers […]