Near the one year anniversary of The New York Times paywall implementation, The Times has announced they will continue the paywall and limit the number of free articles to 10 from the previous level of 20 per month. This sounds like good news for The New York Times and may be good news for other papers. […]
As we move more and more to digital channels for advertising and marketing, the more data we have and the more we see how important it is to integrate, in near real-time with all the important data being collected across the enterprise. This chart comes from an article on eMarketer.com and quite nicely matches the issues we […]
Recently there is a lot of analysis around what is going to become known as the lost decade of newspaper revenue. Here is a helpful chart in that it separates the print from the online revenue. The highlighted boxes show the big picture. Total revenue has fallen 50% since 2003. If you look at just […]
It’s just another sign of the times. The good news is that while they have stopped printing, the Encyclopedia of Britannica is still available online and they even have phone apps to access their digital content. At their peak in 1990 they sold over 120,000 editions. They’ve only sold 8,000 of the 2010 edition. It […]
According to a report from eMarketer, marketers plan on spending more of their budgets on video and mobile in the coming year. Almost half (49%) of US marketers surveyed by ValueClick planned to boost video ad spending, and 65% noted increases to their mobile budgets for 2012. These two channels also saw the smallest number of […]
There are some inklings in the newspaper business that Q1 2012 ad revenue for some newspapers may increase over Q1 2011. I get this information from the Reflections of a Newsosaur blog where he also published this chart. This chart certainly prints a horrible picture since 2006 and even the rumor of a good Q1 […]
I always enjoy reading reports about the future of local online advertising and how much it’s predicted to grow into the future. Here’s a real bonus in that it’s a single chart from eMarketer.com that compares the projected growth rate from three of the biggest researchers in the industry. Borrell and BIA/Kelsey are focused on […]
Consumers shop much differently today than they did even three years ago and here is a chart that demonstrates the changing use of mobile phones in the shopping process. Some brands are paying attention to this change in behavior and are offering a mobile friendly brand site and mobile apps to enhance the shopping process […]
What an advertising world we live in. Twitter and Facebook are awash in consumers spreading the word about local news, sports, products and themselves for free. Printed newspapers are consistently losing readership, subscriptions and ad revenue, so now newspapers must charge for their online content. Several days ago Gannett Publishing announced that they will start […]
There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study that documents this move. This shows an increase (red plus blue bars) in paid digital media and earned/owned media at the expense […]