Marketing today is in a constant state of change as we have to keep a watch on consumer behavior and the new technologies that have an impact on the way consumers shop. Here’s a chart from EdisonResearch.com that should remind us how much things have changed in the last few years. If you sell to […]
Target marketing used to mean sending a direct mail postcard to households of a certain income level that were close to one of your best retailers. We’ve come a long way since then. Now, we can almost can get into a consumer’s mind as they use their smartphone to search for a product. I’ve seen […]
Local marketing in the digital age is constantly changing for the better and simultaneously getting more confusing. What you thought was true yesterday may not be true today. As a case in point, there is a recent study out that shows that consumers use their tablet computer in the home 74% of the time. […]
Local advertising is changing from traditional media to digital, from offline to online. Well here is an interesting chart from BIA/Kelsey that shows a dramatic shift within the dramatic shift to online. The number of mobile searches is going to surpass the number of searches done from desktop computers by 2015 and keep rising from […]
Winning the last three feet at retail has always been a difficult challenge for marketers. Things maybe getting more exciting according to this report from BabyCenter. This shows some dramatic growth from last year to this year in the percentage of mothers who use their smartphone or tablet while shopping, and how they use it. […]
Advertising is in the middle of a huge evolution/revolution. Traditional advertising expenditures are taking a hit as marketers move to digital, this according to an article on eMarketer.com: According to a February report from the Society of Digital Agencies (SoDA), digital marketers worldwide are investing a greater portion of their total marketing budget online this year, which […]
Here is a study that asked over 300 digital marketers what they think of the information they have at their disposal to measure the effectiveness of their digital marketing efforts. Overall, this research tells us that these marketers believe that digital marketing will work, they just can’t prove it or improve it. So, if professional […]
As we move more and more to digital channels for advertising and marketing, the more data we have and the more we see how important it is to integrate, in near real-time with all the important data being collected across the enterprise. This chart comes from an article on eMarketer.com and quite nicely matches the issues we […]
Recently there is a lot of analysis around what is going to become known as the lost decade of newspaper revenue. Here is a helpful chart in that it separates the print from the online revenue. The highlighted boxes show the big picture. Total revenue has fallen 50% since 2003. If you look at just […]
According to a report from eMarketer, marketers plan on spending more of their budgets on video and mobile in the coming year. Almost half (49%) of US marketers surveyed by ValueClick planned to boost video ad spending, and 65% noted increases to their mobile budgets for 2012. These two channels also saw the smallest number of […]