How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information on their site GoogleInsights.com Here is one of the many insights they share with regard to consumers who are shopping […]
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There have been so many studies supporting the idea that brands are recognizing the change in consumer behavior and are reacting by moving ad dollars from traditional media to digital. While this study from emarkter.com doesn’t break down national advertising vs. local advertising, the logic should be the same. If consumers are relying more on […]
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Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it. It’s from an article on businessinsider.com The Closer Users Are To A Business, The More Likely They Are To Click Through A Mobile Banner Ad For That Business It all makes perfect sense: […]
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Showrooming is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve. It’s when a consumer with a smartphone is in a retail store and they use their phone to find the product they are looking for online at a better price. What’s a retailer to do? The above chart […]
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This study from MarketingCharts.com is showing that digital advertising continues to grow as traditional media marketing spending continues to decline. From the report: In this latest survey, CMOs forecast a 2.7% decline in traditional advertising spend over the next 12 months, after predicting a 1.9% decrease in August 2012, an 0.8% decrease in February […]
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Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that in a December 2012 study they found that over 85% of consumers regularly/occasionally research online before buying a product. The chart above supports […]
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The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on eMarketer.com. The reason for the decrease is so that marketers can spend more money on digital media. As marketers deal with an increasingly fractured […]
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Here is another report that confirms that consumers go online to learn about companies they are planning to do business with. This chart comes from an article on MarketingCharts.com 56% of Americans agree that now more than ever, they’re pro-actively trying to learn more about the companies they hear about or do business with, according to […]
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Here’s a good post from Search Engine Watch that can get you to rethink the way you advertise locally. It starts with understanding the different types of digital media available to us today. So often when you think about your marketing budget you only think about paid media, but earned and owned can be much more valuable […]
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Here’s a very good report from Nanigans about the effectiveness of Facebook newsfeed ads for retailers. eMarketer.com produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million […]
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