The Internet has made and continues to make a big difference in the way consumers research and buy products. It’s always difficult to explain the magnitude of what is happening, especially on the local level. I ran across this graphic from a blog post at Screenwerk.com and thought it was worth sharing. The author, Greg […]
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Lots of discussion about moving ad dollars to digital and where to spend those dollars. Here’s a chart from eMarketer.com that predicts where the digital emphasis will be in the coming years. From the post: eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, […]
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Here’s another indication that marketers are reacting to consumer behavior by lowering their use of traditional media in 2013. This information is from an article on MarketingCharts.com: Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing […]
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Here’s another study that indicates consumers use social networks to track brand information. This chart and information is from an article on MarketingCharts.com: 44% of Americans agree that social networking keeps them in the know about brands and products, according to the latest survey data released by Ipsos OTX. Still, Americans are 20% less likely on […]
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Here is a very good article from FastCompany.com that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions between the two. From the article, Many marketers are not doing a good enough job supporting their earned content once it’s created. They have forgotten that […]
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Lots of studies predicting where local digital advertising is heading in the near future and none better that what Borrell and Associates is predicting. This chart is from an article on eMarketer.com where they also report these findings: According to a report from Borrell Associates, “2013 Local Advertising Outlook: Get Ready for the Rebound,” US local digital […]
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Really, I don’t think it is too surprising that consumers value catalogs more than social media for shopping information whether they eventually buy in-store or online. It’s comparing apples to oranges. Click image to enlarge this interactive chart. This chart comes from The Baynote Blog and makes this point: The survey was fielded by the […]
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Printed newspapers have been suffering from consumers moving to the internet for several years, as ad dollars follow consumer behavior and move online, too. This challenge may be accelerating as noted in an interesting insight on the Reflections of a Newsosaur blog. From the blog: The above calculations caused me to check my math several extra times, because […]
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Here’s a very recent report on what media small businesses are using locally to promote themselves. The chart is from a study done by Borrell Associates, the article you can read is from MarketingCharts.com where they go on to explain that: Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still […]
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If you’re involved with co-op advertising then this is an important chart for you to see. The research is from Borrell and Associates and you can buy the full report here. This study along with many others recently released clearly indicate the move from traditional advertising to online advertising for local marketing. Local retailers are simply […]
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