We’ve seen a lot of reports about the decline in advertising sales for newspapers, especially since 2005, but the hope has always been that some of those lost print dollars would move over to digital ad sales for newspapers. Well, this chart from a blog post at Newsosaur.com tells us that that hasn’t happened. Digital […]
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Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer. This statistic is important as we decide on where to spend local ad dollars. Do the printed Yellow Pages attract more consumers than Google search? […]
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Looking back over our blogs posts through the years, we’ve been chronicling the way marketing is changing before our very eyes. This week two articles drove this home for me. The first from the NYT announced that the Audit Bureau of Circulations, or ABC as we know it, is changing its name to the Alliance […]
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Ad dollars should naturally follow consumer behavior and here’s another indication that you should be moving dollars from traditional media to the Internet. This research is from the Pew Research Center and you can read more here but the main takeaway about the internet is: Since 2008, the percentage using the internet as a main campaign news source […]
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There is more than enough research to prove that digital media works in local markets, much better than traditional media. Yet, according to this study, small and medium sized businesses still don’t use digital as much as they should. This chart comes from an article at MarketingCharts.com that further reports about SMBs; Asked which techniques […]
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It just makes sense that local advertisers will take advantage of mobile advertising more than national advertisers and this recent study from BIA Kelsey predicts just that. You can read more on the BIA Kelsey site but here are the highlights: – U.S. mobile local advertising will grow from $664 million in 2011 to $5.8 […]
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Ok, this isn’t a completely fair chart as it compares Google ad revenue globally vs. newspaper and magazine print ad revenue in the U.S. only, but it’s still enlightening. This chart comes from an article at www.statista.com and they explain it this way, We have played with the numbers a little bit and found an interesting piece of […]
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As consumers move to the Internet for information there is an effect on all traditional media, and printing shipments, much like newspaper revenue are indicators of where we stand in this evolution. Here are the September numbers as reported on WhatTheyThink.com: September 2012 US commercial printing shipments were $6.97 billion, down -$232 million, or -3.2% […]
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As local advertising is moving from traditional to digital it’s abundantly clear that local dealers need help in understanding what to do and how to do it. Here’s a chart from a recent article on eMarketer.com In a few words, your dealers need help with everything digital, Many of the national brands surveyed (51.3%) used […]
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There is a growing awareness of how important paid, earned and owned media is to building a brand and recent articles are starting to share best practices. Here’s a link to a good article about images and social media from the IAB. From the article: Moving forward, it’s important to think about visual content for […]
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