Here’s a chart from eMarketer.com that tracks the growth in digital ad spend worldwide and shows it as a percentage of total ad spend. By 2016 digital will makeup 25% of the total ad dollars spent: Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer […]
Read More
We’re keeping an eye on the movement of local advertising dollars from traditional media to digital and here’s another report that confirms the extent of the transition. Now we quickly remind everyone that we’re dealing in billions of dollars here so there is still a decent amount of revenue for printed newspapers, but the […]
Read More
Google+ is trying even harder in 2013 to catch up with Facebook and they plan on doing it by making connections you may not like. According to a recent article in The Wall Street Journal, Some users of Google’s services are startled to learn how far the integration can reach. Sam Ford, a 26-year-old Navy […]
Read More
We spend a lot of time researching the many ways that local retail advertising is changing from traditional media to digital. A great example of how retailers are moving to digital is in the growth of email over the last several years, including a 19% growth this past year. This chart is from a post […]
Read More
Giving your independent dealers information about your products that they can post to their Facebook sites is a good idea. Here’s why according to an article on eMarketer.com A July 2012 survey of Facebook users in the US by social commerce service provider 8thBridge found that while a substantial number of respondents did not share info about […]
Read More
Here’s a recent report from MarketingCharts.com that paints a good picture of where small businesses are today with their usage of social media and how according to Facebook the trend is up. From the article, Small businesses are behind in their adoption of social media, finds Hiscox in survey results released in December 2012. Just 35% of […]
Read More
We spend a lot of time on this site tracking the changes happening in local marketing which mostly revolves around documenting how consumers have moved to new media. Every once in awhile we find something that runs contrary to what other studies are indicating. Here is one such study that claims consumers prefer direct mail […]
Read More
Lots of marketers we talk to have been dabbling in building apps for consumers for a few years and none of them report to us that they’ve had any real success. On the other hand, marketers who are building mobile sites using HTML5 are very pleased with the results. Here’s a great report from BusinessInsider.com that […]
Read More
There is a lot to be said about the value of owned and earned media online and what drives their value is great content. Here’s a chart that appears in an article on eMarketer.com that indicates how much value marketers are putting on good content. Then they make the point about content being tied to […]
Read More
I can’t believe it’s taken this long but we’re finally seeing advertising dollars follow consumers to the internet where print and internet ad spend will be equal in 2015. This chart appears at statista.com and they explain it thus, According to a recent forecast by ZenithOptimedia, online advertising in 2015 will overtake print advertising for the […]
Read More