Local Online Marketing
47% of National Brands Plan to Spend More Locally Next Year
According to a blog post on MarketingCharts.com 47% of national brands plan on spending more on local advertising next year and only 8.6% plan on spending less. The post further speaks to where national brands intend to spend their money locally, According to the latest report, brands will be placing an emphasis on digital marketing, […]
Read MoreNewspapers Get More Ad Share Than They Deserve
The Reflections of a Newsosaur blog has an interesting post on newspaper ad share vs. audience. He documents how newspaper readership is going down, faster than their ad share is shrinking. From the blog: The good news for newspapers in the above data is that they have clung to far more advertising share than their share of […]
Read MoreDealers Are Going Digital Without Much Help From Brands
A recent study from eMarketer tells us that small and medium sized business are embracing digital advertising. The article further points out that today a small business, like an independent dealer, is more likely to spend time and money on Facebook then on newspaper advertising, Facebook has also emerged as a favored digital channel among these […]
Read MoreCo-op’s Digital Opportunity
Here’s a link to a hard hitting blog entry and PowerPoint webinar presented by Rebecca Lieb for the Altimeter Group and published on the IAB site. Co-op Advertising: Digital’s Lost Opportunity from Rebecca Lieb First, she convincingly makes the case that local digital advertising is vastly under supported by most co-op programs. Then she explains why she […]
Read MoreYellow Pages Not Against the Law in Seattle
For several years there has been a movement going on across the country to outlaw handing out Yellow Page directories because the city leaders feel that they just end up in the landfill and that’s expensive for the city. Not a good sign for the Yellow Page business model. Well, according to a story […]
Read MoreWhat Are You Doing With the Media You and Your Dealers Own?
There is a gold mine of value in owned media because you can promote your brand and your local dealers without having to spend any money on publication costs. There is a very good article on Search Engine Land that helps define owned media. In their view, there are three kinds of media in modern marketing: Paid Media is […]
Read MoreAd Mediums Have to be Relevant, Or Else.
A lot has been written about the movement of ad dollars from printed newspapers to newer digital formats. For the most part ads are still intrusive, you’re watching television or reading a newspaper and your train of thought is interrupted by an ad about something you may or not be in need of. So, it’s important […]
Read MoreThe Future of Ad Spending is Certain, to a Point
Here’s another prediction about how the Internet will grow in the future as an advertising medium at the expense of traditional advertising. While the research cited here comes from eMarketer the article is from Ad Age with this comment about advertising five years from now, Once again the ad business will be growing. But a new media […]
Read MorePaid Search Value is Improving
There aren’t too many things in this world that get better and cheaper at the same time but that might be the case for paid search according to an article on Marketing Charts. It’s interesting to see that compared to Q3 in 2011, the number of search impressions and clicks have grown at a healthy rate […]
Read MoreMobile Spending On The Rise With SMBs
According to this study, SMBs will be paying more attention to and spending more money on mobile advertising in the coming year. While 27% isn’t a huge percentage nor do I believe that the dollars moving to mobile are substantial it is at least the beginning of what should be a significant trend over time, simply because […]
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