Local Online Marketing

Now Even Older People Choose Online Over Printed Newspapers for News

July 15, 2013

There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers.  The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print. A recent study now may be breaking down that last […]

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Owned Media is a Big Hit with Dealers

May 10, 2013

Local advertising is changing in many ways and Borrell Associates has been tracking the way local retailers are spending their local advertising dollars and the move to spending on local promotions is very clear from this chart. You can download this chart here and from the Executive Summary you’ll read where Borrell Associates feels that […]

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Paywalls Still in Doubt

April 29, 2013

If you’re involved in local advertising you’re naturally interested in the viability of local newspapers. As consumers move online and away from the printed copies of newspapers, the papers built great internet sites for consumers. Unfortunately, the banner ad revenue never equaled the decline in print advertising so they went to the idea of paywalls […]

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Dealer Websites as Important as Brand Site

April 22, 2013

Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on eMarketer.com that shows that consumers shopping for a car are as likely to be influenced by […]

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Google AdWords vs. Printed Newspaper Ads

April 10, 2013

Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital at the expense of printed newspaper ads. This still understates the move from print to digital because so […]

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The PC is Dead?

April 8, 2013

The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between a widget and an app, along comes another dramatic shift in technology.   From an article on ReadWrite.com we […]

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Going Digital to Save Money

March 25, 2013

Most of the articles we read about how brands are moving advertising dollars from traditional to digital media explain the move as a reaction to consumer behavior. It just makes sense to follow consumers online. Now we’re starting to see more articles that mention that the lower cost of digital advertising is a big influence, […]

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Traditional Media and Millennials

March 22, 2013

We track a lot of studies about how consumers are moving away from traditional media to digital but every so often we are reminded that this isn’t an either or decision, print is still important. This chart is from an article on eMarketer.com and tells us that young people, the ones you would think would never […]

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Consumers Tire More Easily Online

March 20, 2013

How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information on their site GoogleInsights.com Here is one of the many insights they share with regard to consumers who are shopping […]

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More Proof That Ad Dollars are Moving to Digital

March 18, 2013

There have been so many studies supporting the idea that brands are recognizing the change in consumer behavior and are reacting by moving ad dollars from traditional media to digital. While this study from emarkter.com doesn’t break down national advertising vs. local advertising, the logic should be the same. If consumers are relying more on […]

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