Local Online Marketing

Your brand experience increasing involves software

February 11, 2014

Back in the last century, Bill Gates (paraphrasing here)said that we would know the Internet had finally arrived when we stopped talking about it.  I believe that day has arrived, as we think nothing of researching, buying, interacting, posting, checking in, etc. online.   It’s pervasive.  What we need to keep thinking about is how […]

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Why are co-op programs lagging so far behind in offering digital options?

October 31, 2013

Any new idea must provide advantages to all parties in the ecosystem where it lives, or else it won’t be adopted. We saw this in the late 1990’s with a new idea: Digital Print.  It was a compelling idea, but printers didn’t want to decrease the volume on their offset presses.  Agencies said it was […]

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Now Even Older People Choose Online Over Printed Newspapers for News

July 15, 2013

There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers.  The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print. A recent study now may be breaking down that last […]

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Owned Media is a Big Hit with Dealers

May 10, 2013

Local advertising is changing in many ways and Borrell Associates has been tracking the way local retailers are spending their local advertising dollars and the move to spending on local promotions is very clear from this chart. You can download this chart here and from the Executive Summary you’ll read where Borrell Associates feels that […]

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Paywalls Still in Doubt

April 29, 2013

If you’re involved in local advertising you’re naturally interested in the viability of local newspapers. As consumers move online and away from the printed copies of newspapers, the papers built great internet sites for consumers. Unfortunately, the banner ad revenue never equaled the decline in print advertising so they went to the idea of paywalls […]

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Dealer Websites as Important as Brand Site

April 22, 2013

Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on eMarketer.com that shows that consumers shopping for a car are as likely to be influenced by […]

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Google AdWords vs. Printed Newspaper Ads

April 10, 2013

Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital at the expense of printed newspaper ads. This still understates the move from print to digital because so […]

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The PC is Dead?

April 8, 2013

The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between a widget and an app, along comes another dramatic shift in technology.   From an article on ReadWrite.com we […]

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Going Digital to Save Money

March 25, 2013

Most of the articles we read about how brands are moving advertising dollars from traditional to digital media explain the move as a reaction to consumer behavior. It just makes sense to follow consumers online. Now we’re starting to see more articles that mention that the lower cost of digital advertising is a big influence, […]

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Traditional Media and Millennials

March 22, 2013

We track a lot of studies about how consumers are moving away from traditional media to digital but every so often we are reminded that this isn’t an either or decision, print is still important. This chart is from an article on eMarketer.com and tells us that young people, the ones you would think would never […]

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