Local Online Marketing

Local Marketing Solutions Group to Exhibit at Chicago Small Business Expo

April 7, 2016

Chicago, IL – April 7, 2016 – Local Marketing Solutions Group, Inc. (LMSG) announces that it will exhibit at CHICAGO SMALL BUSINESS EXPO®, April 21, 2016 . The expo is located at the UIC Forum. For more information, and free registration, visit the Chicago event page. LMSG will be exhibiting (Booth # 219) and presenting […]

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October 27, 2015

ROLLING MEADOWS, IL – Local Marketing Solutions Group Inc. and operating unit JGSullivan Interactive, a   rapidly growing marketing solutions holding company and technology firm has acquired WeblyGuys, a leading edge online video production company. Al Croke, Local Marketing Solutions Group Inc.’s President and CEO said “the acquisition of WeblyGuys adds significant video production capabilities, including […]

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The Power of Gratitude in Marketing

August 21, 2015

We received a letter in the mail recently at our home.  It was from AT&T (and full disclosure is a client) addressed to my family who has multiple cell phone plans with the company.  Upon opening I found a simple thank you letter from the Vice President and General Manager with responsibility over our local […]

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Find Success at the Nexus of Consumer Needs

June 10, 2015

Any marketer not aware of the tremendous growth across three key dimensions might be accused of living under a rock in 2015, but it’s in tying them together where we understand them in context. The three dimensions here are: Device, Intent, and Content.  (Aka Mobile, Local, Video)     Mobile: The biggest force in online […]

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Local Marketing Solutions Group Inc. dba JGSullivan Interactive acquires Sheboygan WI Ad Agency, DuFour Advertising

June 4, 2015

  Rapidly growing marketing solutions technology firm expands agency services capabilities with the acquisition of award winning creative agency.   According to Local Marketing Solutions Group Inc.’s President & CEO, Al Croke, the acquisition of DuFour was made with a general focus on ad agency services and with specific emphasis on traditional creative and video […]

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Use Online to Drive Retail Results

March 31, 2015

We published a blog post in late 2012 entitled “Majority of Sales will be “Web-Influenced” in 2015” which reflected on research by Forrester comparing online only, retail only, and web-influenced retail.  Given how many have historically characterized the impact of online as “only e-commerce” which is small in comparison to traditional retail, it was worth […]

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auto dealer advertising trends

Auto Dealers’ use of digital marketing is the canary in the media coalmine

November 21, 2014

We’ve been tracking the advertising behavior of small and medium businesses (SMB’s) for years, noting the dramatic increase in social media and promotions instead of traditional advertising spending (see recent videos and blogs).   A recent report published by Borrell Associates on the Automotive Advertising outlook adds fuel to the fire. Here are some highlights: […]

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Protect Your Brand in the Tricky Hand-Off to that Dealer Website

September 2, 2014

Many manufacturer brands are following a “lesser of two evils” strategy when managing their dealer locators, or developing PPC landing pages for their dealers.   On one hand, brands link directly to their dealers’ websites, and risk a poor experience that damages their brand.  Classic examples of this are competitor brands showing up, competitor promotions […]

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Your brand experience increasing involves software

February 11, 2014

Back in the last century, Bill Gates (paraphrasing here)said that we would know the Internet had finally arrived when we stopped talking about it.  I believe that day has arrived, as we think nothing of researching, buying, interacting, posting, checking in, etc. online.   It’s pervasive.  What we need to keep thinking about is how […]

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Why are co-op programs lagging so far behind in offering digital options?

October 31, 2013

Any new idea must provide advantages to all parties in the ecosystem where it lives, or else it won’t be adopted. We saw this in the late 1990’s with a new idea: Digital Print.  It was a compelling idea, but printers didn’t want to decrease the volume on their offset presses.  Agencies said it was […]

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