Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that in a December 2012 study they found that over 85% of consumers regularly/occasionally research online before buying a product. The chart above supports […]
It’s always a bad sign when your business model is being outlawed by the city council, as what happened to the Yellow Page business in Seattle in 2010. From The Seattle Times: The City Council voted in 2010 to crack down on unwanted delivery of the phone books. In addition to the opt-out registry, […]
The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on eMarketer.com. The reason for the decrease is so that marketers can spend more money on digital media. As marketers deal with an increasingly fractured […]
Here is another report that confirms that consumers go online to learn about companies they are planning to do business with. This chart comes from an article on MarketingCharts.com 56% of Americans agree that now more than ever, they’re pro-actively trying to learn more about the companies they hear about or do business with, according to […]
Here’s a good post from Search Engine Watch that can get you to rethink the way you advertise locally. It starts with understanding the different types of digital media available to us today. So often when you think about your marketing budget you only think about paid media, but earned and owned can be much more valuable […]
Here’s a very good report from Nanigans about the effectiveness of Facebook newsfeed ads for retailers. eMarketer.com produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million […]
The Internet has made and continues to make a big difference in the way consumers research and buy products. It’s always difficult to explain the magnitude of what is happening, especially on the local level. I ran across this graphic from a blog post at Screenwerk.com and thought it was worth sharing. The author, Greg […]
Lots of discussion about moving ad dollars to digital and where to spend those dollars. Here’s a chart from eMarketer.com that predicts where the digital emphasis will be in the coming years. From the post: eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, […]
Here’s another indication that marketers are reacting to consumer behavior by lowering their use of traditional media in 2013. This information is from an article on MarketingCharts.com: Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing […]
Here’s another study that indicates consumers use social networks to track brand information. This chart and information is from an article on MarketingCharts.com: 44% of Americans agree that social networking keeps them in the know about brands and products, according to the latest survey data released by Ipsos OTX. Still, Americans are 20% less likely on […]