According to comScore, Facebook ranked as the top display advertising publisher in the first quarter of 2011, serving up nearly 1/3 of all display ads in the US. Google still leads the way in...Read More »
Microsites
Advertising on Facebook is Now Mainstream
According to comScore, Facebook ranked as the top display advertising publisher in the first quarter of 2011, serving up nearly 1/3 of all display ads in the US. Google still leads the way in...Read More »
Facebook’s New Send Button Can Replace Email to a Friend
Last week Facebook’s new Send button launched on about 50 major websites including People, Orbits, WSJ, Huffington Post and 800-Flowers. Similar to the Like button, it lets your customers share...Read More »
Tablet Computers and Local Advertising
Another challenge for brand managers is coming to the forefront very quickly and it’s the plethora of tablet computers that are hitting the market. It’s not enough to worry about how consumers get your product...Read More »
Newspapers Say Newspapers Still Relevant for Shopping
I see a lot of research and I always remind myself to consider the source. Here’s some new research from the the Newspaper Association of America and it shows that newspapers are the...Read More »
Online Tactics Used by Retailers in 2011
Here’s a chart from a recent report by American Express Open that shows the online marketing tactics used by small businesses. There is a lot to glean from this but one of the...Read More »
Search Engines Beat Coupon Sites
With all of the attention lately about coupon sites, such as Groupon, it was interesting to see this study at MarketingCharts.com As we’ve seen in so many other studies, search engines are an important step...Read More »
In-Store Mobile Product Browsing Growing
Local advertising is continuing to change as consumers find new ways to shop for products. Here’s a recent report that shows how consumers are using their phones to research products while they are in the...Read More »
Google Adds Phone Support for AdWords
Google local search is a great value to retailers. With Google, retailers only reach potential customers in their market, who are interested in buying what they have to sell, right now. And, a...Read More »
Media Dollars Continue to Shift from Old to New
Here’s another in a long list of reports that demonstrates the move of ad dollars from traditional to new media. This prediction, like all others, shows ad dollars moving to the...Read More »
Newspapers Then and Now, Scary.
If you’re in the newspaper business, this isn’t a pretty chart. If you’re in the business of promoting your brand through local retailers, this is a very informative chart. The lesson to learn is that...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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