A TECHNOLOGY COMPANY DELIVERING LOCAL MARKETING SOLUTIONS

TO NATIONAL BRANDS FOR 58 YEARS

 

Why We Exist

We exist to advance the following Core Beliefs…

Brand
Simplify
Local

Our Expertise

Solving Brand Marketing Challenges

We understand the challenges faced by brand and channel marketers. Our expertise is helping you solve them quickly and easily.

  Increase revenue growth, and improve your marketing ROI with JGSullivan’s local marketing portal and integrated ad builder system that ensures brand and legal compliance at the retail level.   Control your brand message at every step of the purchase process. JGSullivan’s local marketing platform allows you to efficiently provide materials to your channel partners for direct mail campaigns, brochures, newspaper ads, Google landing pages, co-branded microsites, e-commerce solutions, mobile sites, Facebook friendly html, social sharing, and more.  These are just […]
Cost control & operational efficiency are needs of every National and International brand. We understand your marketplace is evolving daily. We understand your need to reduce costly, manual operations and provide your channel partners with local marketing campaigns to boost their sales.   By maximizing use of your existing resources, and reusing available media through a local marketing automation system, you will be able to control your costs and free up resources to develop new marketing campaigns that can be customized at […]
  You’ve invested in your brand.  Protect it with JGSullivan’s local marketing portal and integrated ad builder that creates brand friendly newspaper ads, Google landing pages, microsites, e-commerce solutions, mobile sites and more for your local channel partners.   Brand compliance and control at retail is more complicated than ever in today’s evolving media world as retailers can now increase their local visibility from an endless supply of oftentimes questionable digital material.   JGSullivan’s local marketing platform ensures brand and […]
User adoption is key to the success of any platform. A system seldom used isn’t protecting your brand, and worse, it’s wasting your marketing resources.     The adoption of technology to simplify a business process will always be a challenge, but it’s one we’ve been perfecting for more than 17+ years.    We understand the technology adoption life-cycle, and aside from implementing a system that is easy to use, we work with you to leverage the four value-drivers affecting usage […]
We understand that channel conflict is a challenge when your channel partners want to put your competitors next to your trademark on their homepage, or when they want to link from your dealer or retail locator to their website with all of your competitors’ information.   These are real challenges, but ones that can be worked through to find a mutual interest with your channel partners, so they can grow their business while you can protect your brand.   Our […]
It doesn’t take a rocket scientist to understand that consumer behavior has changed dramatically with the advent of the internet. As a result, more brands are focusing on helping their channel partners with their online content because it is a benefit to both the brand and the retailer when consumer see a consistently professional brand presentation nationally and locally.  Brand marketers doing this manually have found it costly and time consuming.  Automating the process using an Ad builder to deploy […]
  We understand that it’s frustrating being stuck with software that is not flexible to meet the everyday challenges of your channel partners.   Our custom solution flexibility saves you the trouble of trying to manage your internal marketing process and the local marketing needs of your channel partners with an off the shelf product that can’t be customized to fit your needs.   Save by Integrating your systems with JGSullivan’s marcom portal and modern media ad builder, or let […]

Our Technology

Fast and Flexible

Our technology helps you address your biggest challenges quickly and easily. Our private cloud hosting gets your solution up and running with little or no internal IT resource time required.

  JGSullivan’s AdBuilder Portal helps your channel partners create brand and legally compliant marketing materials for their local market.  Traditional print and digital campaigns can all be managed and tracked from one system to increase the productivity and profitability at every level of your marketing and channel organization.   As a software company with a 58 year history of helping national brands, JGSullivan is uniquely qualified to support your local marketing initiatives and help your channel partners generate more revenue […]
The JGSullivan digital asset management platform is an Enterprise Content Management system (ECM), which combines the power of a world-class digital asset management system with the flexibility and customization of the JGSullivan proprietary Ad Builder/Customizer.   The system is designed to make it easy to download and/or customize corporate approved assets at the local level.   Platform features include: 1. Document management, 2. Document sharing 3. Document customiztion 4. Document ordering 5. Custom workflows 6. Asset library level versions 7. […]
Our eCommerce capabilities can move that purchase decision up from the retail floor to your customer’s browser.  This works perfectly for durable goods sold through independent retail dealers…think appliances, lawn and garden equipment, outdoor power equipment and more.  We call it “collaborative commerce”, because the brand manufacturer and dealer collaborate to close the sale.  The sales process starts on the brand website, where a consumer chooses a product and accessories, then a local dealer and finishes the checkout process.   […]
It’s never been a good idea to link directly from your brand website to your dealer’s site, as often times you are sending a potential customer right into the hands of outdated information or worse, a competitive brand!   Our local marketing platform allows you to create single-branded html content for each of your dealers, to keep potential customers thinking only about your brand all the way to the cash register.  With the very definition of local advertising changing as consumers quickly […]
With so many social media and search advertising and marketing options, your dealers need guidance and resources to compete and succeed online (mobile, social, SEO, SEM). And, national brands need to provide content for dealers to use online to ensure the brand message is properly communicated in the local online marketplace. Our local marketing platform helps you control your brand message and extends your co-op dollars online.   Pay-Per-Click Search Advertising Without coordinated online advertising efforts, local dealers’ campaigns may bid directly […]
Our Platform is a marcom portal with an integrated adbuilder that builds brand friendly traditional and new media local advertising communications for retailers. We started out in 1995 building custom online marketing solutions for major brands such as Whirlpool, Norelco and General Electric, to name just a few.  It didn’t take us long to see the connections, no matter the products, between the national brand message and how local retailers connect to consumers.   So we took all of our […]
  Corporate ad budgets are shrinking every year and every co-op dollar is more important than ever. It’s a constant challenge to ensure your channel partners spend this wisely – support your brand and, most importantly, make sales.   Our system is based on easy and flexible templates that allow you to:   1. Control the brand message 2. Set the level of customization for your channel partners 3. Ensure all of your print and electronic communications meet your high […]

Resources

 

About

We are employee owned and operated. This means you receive the best expertise, support and technology from people who personally appreciate and care about your business.

Contact

JGSullivan Interactive

Corporate Office
1600 Golf Road
Corporate Center Suite 1200
Rolling Meadows, IL
60008

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Sales Office
Willis Tower
233 S Wacker Drive
84th Floor
Chicago, IL 60606

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(312) 943-1600

Tell us about your local marketing challenges