Just when you think you’ve modified your advertising and marketing strategy to adjust for all of the changes in technology and consumer behavior, something else comes along that could change everything, again.  Well, Dish Network is dishing out a major disrupter to television advertising, it’s called Auto Hop. According to this article on NewYorkTimes.com Auto...
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There is a lot of interest recently in whether or not advertisers will flock to Facebook in the coming years to make them worth their current market valuation. BIA/Kelsey thinks that advertisers will spend more on social in the coming years as they are referenced in a recent blog post at MarketingCharts.com US social...
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Target marketing used to mean sending a direct mail postcard to households of a certain income level that were close to one of your best retailers.  We’ve come a long way since then.  Now, we  can almost can get into a consumer’s mind as they use their smartphone to search for a product. I’ve...
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The Internet has made and continues to make a big difference in the way consumers research and buy products.  It’s always difficult to explain the magnitude of what is happening, especially on the local level.  I ran across this graphic from a blog post at Screenwerk.com and thought it was worth sharing. The author,...
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We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name...
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As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep...
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As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to...
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Homefurnishings.com is site owned by The National Home Furnishings Association.  It’s loaded with helpful information for consumers in the market for home furnishings and...
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