A TECHNOLOGY COMPANY DELIVERING LOCAL MARKETING SOLUTIONS

TO NATIONAL BRANDS FOR 58 YEARS

 

Why We Exist

We exist to advance the following Core Beliefs…

Brand
Simplify
Local

Our Expertise

Solving Brand Marketing Challenges

We understand the challenges faced by brand and channel marketers. Our expertise is helping you solve them quickly and easily.

  What is marketing ROI?  It’s the return in known sales or tracked sales leads from your marketing investment.  ROI in marketing is a hot topic, as budget pressure intensifies and digital platforms can be traced directly to sales.  Brands selling through channels can increase revenue growth and improve ROI on marketing spend with JGSullivan’s local marketing portal and integrated ad builder system that ensures brand and legal compliance at the retail level.   Control your brand message at every step […]
Marketing cost control & operational efficiency are needs of every National and International brand. We understand your marketplace is evolving daily. We understand your need to reduce costly, manual operations and provide your channel partners with local marketing campaigns to boost their sales – marketing your product online.   By maximizing use of your existing resources, and reusing available media through a local marketing automation system, you will be able to control your costs and free up resources to develop new marketing […]
  You’ve invested in your brand.  Protect it with JGSullivan’s brand compliance portal and integrated ad builder that creates brand friendly newspaper ads, Google landing pages, microsites, e-commerce solutions, mobile sites and more for your local channel partners.   Brand compliance and control at retail is more complicated than ever in today’s evolving media world as retailers can now increase their local visibility from an endless supply of oftentimes questionable digital material.   JGSullivan’s local marketing platform ensures brand and […]
User adoption is key to the success of any platform. A system seldom used isn’t protecting your brand, and worse, it’s wasting your marketing resources.     The adoption of technology to simplify a business process will always be a challenge, but it’s one we’ve been perfecting for more than 17+ years.    We understand the technology adoption life-cycle, and aside from implementing a system that is easy to use, we work with you to leverage the four value-drivers affecting usage […]
We understand that channel conflict is a challenge when your channel partners want to put your competitors next to your trademark on their homepage, or when they want to link from your dealer or retail locator to their website with all of your competitors’ information.   These are real challenges, but ones that can be worked through to find a mutual interest with your channel partners, so they can grow their business while you can protect your brand.   Our […]
It doesn’t take a rocket scientist to understand that consumer behavior online has changed dramatically with the advent of new technologies.   As a result, more brands are focusing on helping their channel partners engage and shape online consumer behavior.  Brands leverage their online content because it is a benefit to both the brand and the retailer when consumer see a consistently professional brand presentation nationally and locally.  Creating this influential marketing manually is costly and time consuming.  Automating the […]
  We understand that it’s frustrating being stuck with software that is not flexible to meet the everyday challenges of your channel partners.   Our custom solution flexibility saves you the trouble of trying to manage your internal marketing process and the local marketing needs of your channel partners with an off the shelf product that can’t be customized to fit your needs.   Save by Integrating your systems with JGSullivan’s marcom portal and modern media ad builder, or let […]

Our Technology

Fast and Flexible

Our technology helps you address your biggest challenges quickly and easily. JG Sullivan private cloud hosting gets your business marketing solution up and running with little or no internal IT resource time required.

JGSullivan’s AdBuilder Portal helps your channel partners create brand and legally compliant marketing materials for their local market.  Traditional print and digital campaigns can all be managed and tracked from one system to increase the productivity and profitability at every level of your marketing and channel organization.   As a software company with a 58 year history of helping national brands, JGSullivan is uniquely qualified to support your local marketing initiatives and help your channel partners generate more revenue and […]
The JGSullivan digital asset management system is an Enterprise Content Management system (ECM), which offers your organization the flexibility and customization needed to configure for your business needs. The system is designed to help you manage your brand assets and make it easy for your channel partners to locate, download, and possibly customize assets for their local marketing.   With full access from anywhere, any time, JGSullivan’s system saves you valuable time and eliminates the unavoidable mistakes made when critical brand assets are […]
Our eCommerce capabilities can move that purchase decision up from the retail floor to your customer’s browser.  This works perfectly for durable goods sold through independent retail dealers…think appliances, lawn and garden equipment, outdoor power equipment and more.  We call it “collaborative commerce”, because the brand manufacturer and dealer collaborate to close the sale.  The sales process starts on the brand website, where a consumer chooses a product and accessories, then a local dealer and finishes the checkout process.   […]
It’s never been a good idea to link directly from your brand website to your dealer’s site, as often times you are sending a potential customer right into the hands of outdated information or worse, a competitive brand!   Our local marketing platform allows you to create single-branded html content for each of your dealers, to keep potential customers thinking only about your brand all the way to the cash register.  With the very definition of local advertising changing as consumers quickly […]
With so many social media and search advertising and marketing options, your dealers need guidance and resources to compete and succeed online (mobile, social, SEO, SEM). And, national brands need to provide content for dealers to use online to ensure the brand message is properly communicated in the local online marketplace. Our local marketing platform helps you control your brand message and extends your co-op dollars online. Pay-per-click, Mobile, Display, Facebook ads & brand pages, Content for blogs, twitter, websites, and Social […]
Our Platform is a marcom portal with an integrated adbuilder that builds brand friendly traditional and new media local advertising communications for retailers.   We help “wire your entire distributed marketing infrastructure” so all your brand agencies, compliance, co-op, freelance and print partners are all working together in one easy, efficient platform.   We can save you money and stress by integrating with the digital asset management system, CRM system, co-op management system or whatever corporate systems you already have […]
Corporate ad budgets are shrinking every year and every co-op dollar is more important than ever. It’s a constant challenge to ensure your channel partners spend this wisely – support your brand and, most importantly, make sales.   The winning solution is our marcom portal with integrated ad builder and e-commerce solution that interfaces with your co-op administrative partner to lock down the entire process. Today we’re doing this and more with some of the best known, most respected brand […]

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About

We are employee owned and operated. This means you receive the best expertise, local marketing solutions, support and technology from people who personally appreciate and care about your business. We take your national brand marketing and translate that into channel marketing campaigns: online local advertising, asset management, and more to help you market your products online through your channel.

Contact Us

JGSullivan Interactive

Corporate Office
1600 Golf Road
Corporate Center Suite 1200
Rolling Meadows, IL
60008

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Sales Office
Willis Tower
233 S Wacker Drive
84th Floor
Chicago, IL 60606

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(312) 943-1600

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