Local advertising is changing in many ways and Borrell Associates has been tracking the way local retailers are spending their local advertising dollars and the move to spending on local promotions is very clear from this chart. You can download this chart here and from the Executive Summary you’ll read where Borrell Associates feels...
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If you’re involved in local advertising you’re naturally interested in the viability of local newspapers. As consumers move online and away from the printed copies of newspapers, the papers built great internet sites for consumers. Unfortunately, the banner ad revenue never equaled the decline in print advertising so they went to the idea of...
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Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on eMarketer.com that shows that consumers shopping for a car are as likely to be influenced...
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Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital at the expense of printed newspaper ads. This still understates the move from print to digital because...
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We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name...
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As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep...
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As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to...
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Homefurnishings.com is site owned by The National Home Furnishings Association.  It’s loaded with helpful information for consumers in the market for home furnishings and...
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