When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012.  This phrase refers to the notion that things can communicate to us and other things via the Internet.  Just imagine if your car told you about a fuse about to...
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Here’s a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it. Now, if you’re in the agency business this is a bad story because P&G is talking about laying off people who are working on paid media. However, if...
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Here’s an interesting report from eMarketer that gives us a rough idea of what to expect in paid search campaigns for clickthrough rates and average cost per click.  And, further broken down between Google and Yahoo/Bing. The first thing that jumps out is how much more effective Google is as compared to Yahoo/Bing.   Just...
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There’s a study from Market Authority  about Yellow Pages that is getting some attention on the blogs this week.   They claim from doing a phone survey of 15,000 people that the printed Yellow Pages are the single source for local lookup by 33% of  consumers in metro areas and by 49% in rural areas....
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We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name...
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As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep...
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As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to...
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Homefurnishings.com is site owned by The National Home Furnishings Association.  It’s loaded with helpful information for consumers in the market for home furnishings and...
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