Here’s an interesting report from eMarketer that gives us a rough idea of what to expect in paid search campaigns for clickthrough rates and average cost per click.  And, further broken down between Google and Yahoo/Bing. The first thing that jumps out is how much more effective Google is as compared to Yahoo/Bing.   Just...
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There’s a study from Market Authority  about Yellow Pages that is getting some attention on the blogs this week.   They claim from doing a phone survey of 15,000 people that the printed Yellow Pages are the single source for local lookup by 33% of  consumers in metro areas and by 49% in rural areas....
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We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think the only surprise here is that it took so long for this to happen.  Consumers have been spending far more time online...
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Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing.  The Internet helps buyers and sellers meet on purpose, quickly.  Well here’s a new phenomena that you need to help your retailers address. This study is from Prosper Mobile Insights. The challenge is that...
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We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name...
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As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep...
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As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to...
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Homefurnishings.com is site owned by The National Home Furnishings Association.  It’s loaded with helpful information for consumers in the market for home furnishings and...
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