Benchmark Report for Cost per Clicks.

January 25, 2012
Benchmark Report for Cost per Clicks.

Here’s an interesting report from eMarketer that gives us a rough idea of what to expect in paid search campaigns for clickthrough rates and average cost per click.  And, further broken down between Google and Yahoo/Bing. The first thing that jumps out is how much more effective Google is as compared to Yahoo/Bing.   Just...
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Say What? Printed Yellow Pages Still Dominate?

January 24, 2012
Say What?  Printed Yellow Pages Still Dominate?

There’s a study from Market Authority  about Yellow Pages that is getting some attention on the blogs this week.   They claim from doing a phone survey of 15,000 people that the printed Yellow Pages are the single source for local lookup by 33% of  consumers in metro areas and by 49% in rural areas....
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Online Will Outpace Print Spending in 2012, Finally.

January 20, 2012
Online Will Outpace Print Spending in 2012, Finally.

We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think the only surprise here is that it took so long for this to happen.  Consumers have been spending far more time online...
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In-Store Use of Smartphones and Tablet Computers Needs a Solution

January 13, 2012
In-Store Use of Smartphones and Tablet Computers Needs a Solution

Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing.  The Internet helps buyers and sellers meet on purpose, quickly.  Well here’s a new phenomena that you need to help your retailers address. This study is from Prosper Mobile Insights. The challenge is that...
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Projections for 2012 Marketing Spending, No Surprises Here.

January 11, 2012
Projections for 2012 Marketing Spending, No Surprises Here.

It’s always interesting to see what a large group of marketers are projecting for how they will spend their money in the coming year.  Here’s a report from RSW/US  that gives us an idea of how things may go in 2012. Not too surprising that much like every other study we’ve seen, projections for...
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online

We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name...
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers

As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep...
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Here’s a Good Solution to Your Dealer Dis-Locator

As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to...
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Here’s How to Connect Consumers to Dealers via Microsites

Homefurnishings.com is site owned by The National Home Furnishings Association.  It’s loaded with helpful information for consumers in the market for home furnishings and...
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Here’s Why It’s All About Moving to New Media

There are lots of reasons why a brand wants to have an online ad builder.  Controlling the brand message all the way down to...
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