As much as the Internet has changed advertising and marketing these last 15 years or so, sooner or later the technology had to become a commodity and the message, not the medium, had to move...Read More »
AdWords
The Message is the Message
As much as the Internet has changed advertising and marketing these last 15 years or so, sooner or later the technology had to become a commodity and the message, not the medium, had to move...Read More »
Online Will Outpace Print Spending in 2012, Finally.
We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think...Read More »
2012 Will be a Watershed Year
Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it...Read More »
Internet or Newspaper? Search or Social? What Works Best for Local?
Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to...Read More »
Ad Spending Doesn’t Match Consumers’ Media Time
There continues to be a disconnect, as a percentage, between where consumers spend their media time and where advertisers spend their media dollars. Not everyone is convinced that this should be a one...Read More »
Twitter Ads Out Of Reach For Most SMBs
Just to make things a little more confusing for those of us who are deeply involved with retail advertising, Twitter is selling ads and, as you can see from this screen shot,...Read More »
Go Online, Then Go Shopping, Or Not.
It never hurts to remind ourselves of the popularity of online research by consumers. Here’s a survey that makes that point. And, then again, it makes the point that 30% of consumers still...Read More »
Is a Call Worth More than a Click?
Google AdWord’s new Bid Per Call feature allows advertisers to bid one rate for clicks on an ad, while bidding a separate rate for phone calls which use a Google call tracking...Read More »
Google Still Owns Search, Thank Goodness
It’s been awhile since I’ve seen a report on search engine market share and now that I see one, I see that not much has changed. Here’s the latest report from Experian Hitwise for...Read More »
Google Now Scores Landing Pages in AdWord Campaigns
A few weeks ago we reported on the value of a good landing page when it comes to your ROI. This study shows us that moms are more interested in the product...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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