Actually, I stole my headline from this recent article from e-Marketer, “Low CPMs Stall Social Netword Ad Spend” Here’s one of the main charts from the article that dramatizes the point. The basic idea here is that there are a lot of impressions available on Social Networks but not a lot of advertisers are there […]
Read More
Google promotes each of their select group of Authorized Resellers with a page describing their services and what they offer. You should ask anyone promoting online search for their Authorized Google AdWords Reseller page to know you’re getting the best trained and resourced expertise. Here is ours: http://www.google.com/intl/en/adwords/reseller/JGSullivan.html
Read More
The worst economy in years has taken its toll on every phase of advertising and even the total digital advertising spending has finally slowed down. Dig deeper into these numbers and you’ll find that search revenue has continued to grow in spite of everything else. Search actually grew in the first half of 2009 as […]
Read More
At first you might think that heavy social media users would use email less because they found another way to communicate but a recent informal study from The Nielsen Company found the opposite to be true. It starts to make sense that it would increase email usage because so many of the Facebook and other […]
Read More
Here’s a study that was trying to measure what tweeters are saying about brands. It looks like 52% of tweets that mention a brand and then express a sentiment about that brand are positive sentiments. This is good news for marketers but so far I can’t find too much more about this study to really […]
Read More
comScore just came out with a study showing that 85% of all click-throughs on online display ads come from only 8% of online consumers. It’s like there is a special breed of people out there that for some reason like to click on ads. And, the total percentage of click-throughers has fallen off 50% in […]
Read More
Ok, it’s in the U.K. and not the U.S. but it is still a major milestone when Internet advertising spending exceeds television advertising spending, even if it is in another country. The Internet spend this year is at 23.5% of all advertising spending and television came in at 21.9% of marketing budgets. They expected this […]
Read More
The first message I take away from comScore’s Video Metrix service report for August is that I’m not an average viewer. But over 161 million people watched online videos in August and the average viewer watched for 10 hours. Over 25 billion videos were viewed and Google sites alone showed 10 billion of them (that’s […]
Read More
We’re all reading a lot about Bing recently and its rapid growth rate. Of course, it’s easier to grow percentage points from a lower starting point, so it’s still a good idea to look at the bigger picture. eMarketer shows us that Bing has a long way to go to get to the share that […]
Read More
We always feel great when we get a testimonial from a client but to read a good one like this in a magazine article is even better, NHFA President Mike Spiller called HomeFurnishings.com the “biggest idea in the 100-year history of the NHFA.” You can read the entire article here. We’re really proud to be […]
Read More