We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers […]
Read MoreAs mobile devices improve there are a lot of articles being written about how powerful geo-targeting is going to be and it’s time to get involved. As blog posts go, here is a great one from Garrick Schmitt of Advertising Age. While the post is a great resource for all that is going on in […]
Read MoreI just read and interesting blog post by Zachary Rodgers at ClickZ. It’s all about Google’s introduction of Ad Preferences several months ago where a consumer could fine-tune the ads they see based on their interests, or completely opt out of behavioral targeting. To make a short story even shorter, consumers don’t go to the […]
Read MoreBing sure made a big splash when they launched several months ago and had lots of people talking about Google losing their dominant position. So far Bing has been a bust and trending down. In an earlier blog post we saw where Google’s success rate went up over 17% this past year to surpass Yahoo’s […]
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