Bing sure made a big splash when they launched several months ago and had lots of people talking about Google losing their dominant position. So far Bing has been a bust and trending down. In an earlier blog post we saw where Google’s success rate went up over 17% this past year to surpass Yahoo’s […]
eMarketer just came out with another great report on overall advertising spending this year and their prediction for the future. First, the bad news. Ouch, 2009 felt bad but seeing this chart makes me feel glad just to still be in business. Now, for a little good news and for the reason that many of […]
If you’ve ever been to Japan you would realize that mobile couponing can become very popular, as it’s been there for years. As our phones are getting bigger and better screens, it’s now predicted that mobile couponing will explode in the U.S. in the next four years. The Yankee Group who did this research predict […]
Google recently announced that you can select to see the “Latest” results as an option when you search. My first thought was how nice that would be for breaking stories as you get the latest articles and even Twitter comments. And, like Twitterfall.com the feed constantly updates itself. Then, I tried it for a product […]
We’re very involved in the evolution of local advertising as it moves from traditional media to digital. Many times over we’ve seen the ROIs that easily make the case for adding digital to the mix but it takes a long time for marketers to change their behavior. We’ve watched print newspaper readership and their advertising […]
It’s moving day at JGSullivan Interactive. We’ve been in business since 1955. We started in South Bend, Indiana and over those years have had three different locations in South Bend. In 1996 we opened an office in downtown Chicago and today marks the fourth move in 13 years of our Chicago location. We haven’t been […]
Following up on our blog post from Sept 24th about new Print to Mobile marketing. I decided to create a 2-D barcode (called a QR code) for JGSullivan.com and try it out. Here is our barcode: Scan it with your cellphone by downloading the free reader software. I used BeeTag software for my Blackberry by […]
JCPenney recently announced they are going to quit printing their big semi-annual catalogs and replace them with a more integrated approach to marketing (internet) and smaller catalogs throughout the year. From what I can tell they’ve been printing this catalog for the past 36 years and many old-timers are going to miss what was at […]
Google just announced what I think is a big improvement in Adwords. Now, we’ll be able to add links to product pages within the Adword ad with an image, description and price. Everything a consumer is looking for in one place, if we add local retailer information and local promotion. And, of course we can […]
Experian Hitwise just released one of their frequent reports on search engine usage and 4, 5, 6, 7 and 8 or more word search strings increased up to 4% as compared to last year. Most people seem to think that the increase is a function of people getting better at using search by adding more […]