We’re very involved in the evolution of local advertising as it moves from traditional media to digital. Many times over we’ve seen the ROIs that easily make the case for adding digital to the mix but it takes a long time for marketers to change their behavior. We’ve watched print newspaper readership and their advertising […]
Read More
It’s moving day at JGSullivan Interactive. We’ve been in business since 1955. We started in South Bend, Indiana and over those years have had three different locations in South Bend. In 1996 we opened an office in downtown Chicago and today marks the fourth move in 13 years of our Chicago location. We haven’t been […]
Read More
Following up on our blog post from Sept 24th about new Print to Mobile marketing. I decided to create a 2-D barcode (called a QR code) for JGSullivan.com and try it out. Here is our barcode: Scan it with your cellphone by downloading the free reader software. I used BeeTag software for my Blackberry by […]
Read More
JCPenney recently announced they are going to quit printing their big semi-annual catalogs and replace them with a more integrated approach to marketing (internet) and smaller catalogs throughout the year. From what I can tell they’ve been printing this catalog for the past 36 years and many old-timers are going to miss what was at […]
Read More
Google just announced what I think is a big improvement in Adwords. Now, we’ll be able to add links to product pages within the Adword ad with an image, description and price. Everything a consumer is looking for in one place, if we add local retailer information and local promotion. And, of course we can […]
Read More
Experian Hitwise just released one of their frequent reports on search engine usage and 4, 5, 6, 7 and 8 or more word search strings increased up to 4% as compared to last year. Most people seem to think that the increase is a function of people getting better at using search by adding more […]
Read More
Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods. Nothing here is really surprising as Hurwitz & Associates shows what we’ve been hearing every time we get in front of a group of independent retailers. They’ve really cut back on newspaper and […]
Read More
A recent report from iSuppli Corporation predicts an unbelievable growth in internet-enable televisions (IETVs) and other internet connected devices by 2013. The consumer electronics industry expects these new devices to help turn a 7.7% decline in sales 2008 to 2009 to positive growth in 2010. Well, if a television is connected to the internet, it […]
Read More
Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet. Partly because it’s still an unknown and partly because even if you wanted to it’s difficult to spend money on Twitter programs. Well, now there is another reason to watch and wait, Nielsen is showing […]
Read More
I think one of the misconceptions about the online community is that baby boomers aren’t that internet savvy. Well here’s a study from Cable and Telecommunications Association for Marketing that tells a different story. I think the statistic that is the most telling is that 66% pay bills online. Paying bills online takes a lot […]
Read More