I attended the Direct Marketing Association (DMA) annual conference last week and got to hear Martha Stewart speak about her “omnimedia” approach. She addressed a DMA audience struggling to find its sea legs in a volatile marketing environment. I was impressed. Apart from many stories about epicurean adventure, Martha made a very compelling case for her […]
I keep my eye out for studies that give us some indication of what small and medium sized businesses are doing on the internet. This chart is from the BIA/Kelsey Local Monitor study and gives me the feeling that companies just like your independent dealers understand the value of how much time consumers are spending […]
A recent report from the Audit Bureau of Circulation shows that newspaper publishers definitely believe that they will still be printing newspapers in five years. I agree that they still will be printing in five years. They just can’t sell those presses and there are enough people who are in the habit of holding a newspaper […]
TMP’s recent study about how consumers look for product and service information online vs. offline has some really interesting insights into the way consumers use online vs. print. There is a lot to look at here so let’s just focus on 2009. The important news for online is that consumers use the internet earlier in […]
TMP Directional Marketing released their annual study on how consumers find information about local businesses, do they go online or use printed Yellow Pages? The quick answer is both but there is a lot to learn from their study including this chart broken down by age. The younger you are the more likely you […]
Here’s are the key points from a recent Microsoft sponsored study about why small dealers need help with local search: The interesting part is that if a small-business tried it, they liked it: None of this is surprising to us as the ROI for local search is simply phenomenal. And, because it’s new and most […]
A few months ago I read a report that predicted direct mail would be the next traditional medium to fall by the wayside, at a much quicker pace than what is happening to newspapers. Now a new study is out that bolsters that prediction. Consumers moved online and that’s what hurt newspapers, now consumers are […]
Borrell and Associates has come out with another report indicating that small and medium-sized business (your dealers) are going to be spending more money online in the coming years, “SMBs are collectively poised to plow billions of dollars into their own websites,” according to the report. The definition of non-ad marketing is spending on a […]
Actually, I stole my headline from this recent article from e-Marketer, “Low CPMs Stall Social Netword Ad Spend” Here’s one of the main charts from the article that dramatizes the point. The basic idea here is that there are a lot of impressions available on Social Networks but not a lot of advertisers are there […]
Google promotes each of their select group of Authorized Resellers with a page describing their services and what they offer. You should ask anyone promoting online search for their Authorized Google AdWords Reseller page to know you’re getting the best trained and resourced expertise. Here is ours: http://www.google.com/intl/en/adwords/reseller/JGSullivan.html