Local marketing continues to get better and more confusing as newspaper readership dwindles and mobile grows. What’s a marketer to do? We already know that Google local search has a tremendous ROI but what happens in the future as more consumers look for retailers from their phones? Here’s some reassuring predictions about local search and […]
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What we can do technically often times is way ahead of what consumers want or can afford. Well, as more people get smartphones, the more effective it will be to market to them based on where they are. Take a look at what is happening to smartphone sales right now. Here’s how Flurry Analytics describes […]
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How do you target your consumers online? Here’s a recent report from Advertiser Perceptions about display advertising. What is interesting here is the growth in re-targeting, channel and geographic from 2009 to 2010. I’m guessing that the reason for the growth is that technology is getting better and marketers are warming up to the idea […]
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Hopefully, you and your company are way past thinking about the value of the Internet in your retail marketing mix, but if not, here is a little more help. This report just came out and it confirms what most marketers already know. If you’re trying to sell to consumers who are in households that make […]
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Here’s a new report about the increase in local and national radio revenue in the third quarter of 2010. While National is up a larger percentage than Local, the big dollars are still at the local level. This report fits in with everything else we’ve seen about the shift of local advertising dollars away from […]
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Here’s a recent study about consumer expectations for retailers to have mobile sites. If you’re working with your retailers on local advertising/marketing you should be helping them develop mobile sites and the best way to do that is to make it another option in your ad builder. Mobile sites are becoming a huge opportunity for […]
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A lot of people wonder what a reasonably good clickthrough rate is. Well, here is a good chart for setting your expectations. I’m sure that .09% doesn’t sound all that good to you but if you’re paying on a pay-per-click basis this may not be such bad news. The intent of this study was to […]
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If you want to see what the Internet will be like in the next several years the best place to look is on a nearby college campus. Take a look at this recent report about the use of hand held devices to access the Internet. This is good news for local advertising as most of […]
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Google just announced Instant Previews where you will see an enhanced thumbnail preview of the site you’re interested in, including highlighting relevant copy from the site. What’s interesting is how important your local dealer sites are becoming, as this example bel0w shows. In this case a consumer searching for a local KitchenAid dealer gets quickly […]
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The New York Times is reporting this morning that Ask.com is no longer a search engine and instead is returning to being a question-and-answer service. Lots of lessons to be learned here, the most important of which is to be nimble. AskJeeves and then Ask.com hit the market with a lot of fanfare and when […]
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