TMP Directional Marketing’s fourth annual Local Search Usage Study came out recently and it’s loaded with good information. Here’s a good overview chart taken from the study. It’s telling us that online continues to grow year over year as the place consumers go for local business information and Local Search should continue to be a […]
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We’ve known it for sometime that the Internet has changed the way people shop for products. It’s not good enough anymore to trust in-store displays or even salespeople as the majority of consumers do research well before they get in their cars and head for a retailer. According to a recent Pew study 58% of […]
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According to their blog, here’s what Google demonstrated at yesterday’s Interactive Agency Bureau’s MIXX Conference in New York, during their keynote address entitled “Display 2015 Smart and Sexy” : The Teracent technology is really exciting for marketers who are trying to combine national display ad buys with landing pages customized by the local dealer. It sounds […]
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The Internet is a wonderful thing as it brings us new and better ways to advertise in local markets. However, two of the challenges are to stay current with the technology and the terminology. The IAB just released Targeting Local Markets: An IAB Internet Advertising Guide and at the very end they show this chart. […]
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Total advertising money spent locally is increasing in spite of the fact that traditional local advertising spending is down. During a recession local retailers think harder about every advertising dollar they spend and it’s becoming clear that they are seeing the value of online advertising according to this survey. We’ve seen this happening in the […]
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There are lots of reasons why a brand wants to have an online ad builder. Controlling the brand message all the way down to retail is the best reason. Followed closely by saving production costs. Well, now there’s a third and it’s just as important as the other two. Brand managers need a tool […]
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The latest numbers are out on who is winning the search wars and it’s still Google. What’s important about this month is that it is the first time that Bing has beaten Yahoo. As you can see Bing’s growth has been at the expense of Yahoo and the floundering AOL sites. Google has been strong […]
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We’ve seen survey reports that show 80% of web users use at least two channels to evaluate a product purchase decision. And, nearly 90% of marketers according to a survey by Alterian say that it’s vital or extremely so to have campaigns integrate between channels. While integration is important it’s not easy to accomplish according […]
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According to a recent report from Borrell Associates, overall ad spending in 2011 will grow by less than 5% but local online ad spending will grow by 18% in 2011. They further go on to explain where the growth is coming from: It’s clear that ad dollars continue to move from the old media to […]
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