Facebook continues to grow and continues to show a lot of potential for advertisers and, we think, a lot of that potential is for local display advertising.
There are several reasons for this rapid growth. The obvious one is that Facebook continues to be popular and surprisingly popular with the older crowd, the crowd that spends a lot of money. Secondly, the redesign of Facebook makes it easier for display ads to display.
Now, Facebook currently doesn’t come anywhere close to the ad revenue that Yahoo generates simply because it hasn’t caught on yet as an advertising medium.
However, if you have an online Ad Builder or an online Marketing Communications Center for your retailers you should be thinking now about allowing them to create display ads for Facebook. And, while you’re ad it banner ads, Google local search campaigns and the full range of digital outputs that they need to supplement their traditional efforts.