Just in case you’re wondering about what your fellow marketing executives are thinking about for 2010, here’s a good chart that will put your mind at rest, or make you nervous.
Surveys like this are difficult to get too excited about because some things just don’t make sense, like 52.6% of companies don’t use Cinema, so 47.4% use Cinema? I doubt it.
However, the hot trends in marketing are consistent with other reports, like Social, Online Advertising and Video all getting more attention in 2010.
The Database and Direct Marketing emphasis is confusing as it has the third largest increase and the fourth biggest decrease. That’s probably because direct mail and e-mail according to most other studies are heading in opposite directions, direct mail going down and e-mail going up.
The one clear takeaway is that the new media (top six) are getting more attention at the expense of traditional media. So, if you’re still marketing the way you were two years ago, you’re going to get even further behind in 2010.