Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in the coming year. It’s really easy this year to see that mobile will be an important part of what we do in […]
didn’t take long for the reports to come out that Google will launch a Groupon type service in the near future. Remember that Groupon turned down a $6 billion dollar offer to sell to Google just a few months ago. Now Google is testing Google Offers according to a report from Mashable. According to the […]
It didn’t take long for the reports to come out that Google will launch a Groupon type service in the near future. Remember that Groupon turned down a $6 billion dollar offer to sell to Google just a few months ago. Now Google is testing Google Offers according to a report from Mashable. According to […]
This is an important year for newspapers. First, take a look at these trend lines, remember that the Internet includes online versions of newspapers. While the Internet numbers jump around quite a bit, they do show an upward trend, the Newspaper category is in an undeniable steady decline. Where people get their news is important […]
There are lots of reasons to pick Google over Yahoo/Bing, the most important is that it has the highest consumer usage. And, you can see from this chart, most advertisers agree that Google is the first place to spend their money. The other challenge, besides limited ad budgets, is the overhead it takes to manage […]
We get asked a lot about whether to do local search campaigns on Google or Yahoo/Bing. The best answer is easy, use both. But the reality is, when you have limited resources and dollars, it’s more practical to use just one. And, the clear choice for one is… There are lots of […]
The rapid growth of smartphones makes it even more imperative that you have a strategy for local promotions that are mobile friendly. In case you missed this, Google has an app where you can search from your phone via voice commands and the results are based on your physical location. So, if someone is using […]
Social marketing is on a fast track to become a part of our everyday marketing plans and efforts. And, Facebook may lead the way, unless they mess up the security and privacy issues that have plagued them for sometime. Like this feature: So, Facebook will allow my friends to check me in to places? So, […]
This is an important year for newspapers. First, take a look at these trend lines, remember that the Internet includes online versions of newspapers. While the Internet numbers jump around quite a bit, they do show an upward trend, the Newspaper category is in an undeniable steady decline. Where people get their news is important […]
It’s not unusual for a pay-per-click advertising campaign to include thousands of keywords. But, the trick to making those keywords work best in your campaign is to divide them up into many small ad groups and write ad copy that it is specific to each ad group. This chart, from a new Marketing Sherpa study, […]