Last month Intel unveiled a digital signage concept that will open up new digital opportunities at retail and ultimately change the face of point of sale signage. You wouldn’t know it from the cheesy, low-budget announcement video from Intel, but this will be big.
This POS concept has a small camera that processes male/female, height and approximate age factors in order to serve up appropriate merchandise selections that might be relevant to you. Add in an RFID sensor that could read an Radio Frequency tag embedded on a loyalty card in your wallet and it would know how valuable you are to the store and what to show you. The logic of “what to show to whom” could be determined by the manufacturer partner, the “when to show” could be determined by the local store along with co-branded content.
We’ve had customizable price tags and POS templates in our Ad Builders for years, but I can certainly see the advantages of deploying promotions and messaging to these digital POS signs from the same Ad Builder system. That Ad Builder can help the store owner deploy Digital POS, Google AdWords Search, microsite content, outbound email and other media in one seamless campaign. Multiple media managed in one place, made simple. It’s a store owners dream and helps the manufacturer keep its branding intact as well.