Its easy to get caught up in the “wow” of an Ad Builder when the customization happens before your eyes, but what is less obvious but just as powerful is the process improvement potential. A well designed and constructed Ad Builder will solve real problems. These problems are inherent in manual processes: errors, time delays, miscommunication and more.
A great example of what a well designed Ad Builder can do is shown on the following 2 charts. We documented the “before” and “after” processes of an manual ad creation process for a large auto maker.
There are 15 steps and lots of back and forth between groups in the field getting to the final result. This took up to 2 weeks in a manual process.
Contrast that cumbersome, manual effort with the “after Ad Builder” process flow. The automation and streamlining of this process reduced 15 steps to 7 and cut 2 weeks of time into 1-2 days!
Think of how many competitive situations you could react to if you had 1.5 extra weeks of time to prepare. That is the extra time consumed by the first scenario. It’s surprising how many companies continue to put up with these wasteful, slow, error-ridden processes.