Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and our in-bound callcenters, dealers and online customer service feels the heat. Upset dealers and injury to the brand are the result. Our AdBuilder systems offer an […]
If you’ve been keeping an eye on social media, knowing that it is something big but not knowing how it will change and what a reasonable ROI is, you’re not alone. First, is it working for anyone yet? Ok, this tell us that some companies think it’s working but still most can’t find a way […]
We keep a close eye on search engine usage, especially since Bing came online a few months ago with quite a big media splash. Before Bing Google was getting roughly 70% of all searches. Now, Google is still the big winner with 65.7% of the searches going through them. And, it’s been rather steady […]
The traditional competition for local advertising dollars between radio, TV and newspapers has morphed to a new arena with the rise of the Internet. It’s been happening for quite awhile where the local rep offers your dealer a TV or radio spot, a newspaper ad and then bundles in a banner ad on their site. […]
Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase. Billions of local advertising dollars are at stake as SMBs are looking for the best place to spend their precious advertising dollars and brand managers want to control their brand message locally. […]
We say “only” 28.1 billion videos were watched online in February because in January Americans watched a staggering 32.4 billion according to comScore Video Matrix Service. Here’s the breakdown for February. This dovetails nicely with the articles I’ve been reading and what we are hearing from clients about the need to add videos to their […]
We don’t often blog about financial rreports but if you’re involved with local advertising and how it’s changing so rapidly, it’s important to keep a close eye on Google. I especially like the part where paid clicks rose 15%, which to me is another indication that online spending is back.
Yesterday Twitter began testing ads in a program it calls Promoted Tweets which they are exposing to less than 10% of their users. We believe that social media sites are worth watching and even experimenting with but we don’t think it’s ready just yet for a big part or anyone’s media budget. Here’s an interesting […]
A few months ago I read where Google was testing adding images to Google AdWords. Well, today I saw it in action for the first time. Notice the two images of riding mowers at the top of the right hand column. In my opinion, at least in the case of someone looking for a riding […]
We’re all looking for signs that the economy is recovering and life will get back to something closer to the good old days before the recession started. Here’s an encouraging prediction: While an overall growth of 3.8% isn’t going to get us anywhere close to the pre-recession spending level, it is a big improvement over […]