Now Facebook is getting in on the local ad game according to a recent blog post. Here’s a screen shot that shows how an ad can be targeted for a specific city.
This is just another opportunity for your dealers to present themselves online in their local market. Granted, this is only for some cities right now but the path is clear, Facebook is going be a competitor to local newspapers for ad revenue.
Facebook, like local Google AdWord campaigns, offers a compelling case to your dealers and to you as a brand manager. Simply stated, these ads are cheaper, better and faster than what can be delivered by the print version of the newspaper.
The challenge for you as a brand manager is to encourage, control and constantly improve these ads by putting digital output features in your ad builder and monitoring the results.