Yesterday Twitter began testing ads in a program it calls Promoted Tweets which they are exposing to less than 10% of their users.
We believe that social media sites are worth watching and even experimenting with but we don’t think it’s ready just yet for a big part or anyone’s media budget.
Here’s an interesting chart from an e-marketer article
The most interesting statistic was that for 22% of the users the thought of using Social Media to discuss their shopping habits hasn’t even crossed their mind.
So, we’ll stay the course for now. Social Media could be very helpful in promoting brands at some time in the future and may become an alternative to Google local search but it’s certainly not there yet.