Internet Ad Spending Predicted to Increase in 2010 and Beyond

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We’re all looking for signs that the economy is recovering and life will get back to something closer to the good old days before the recession started.  Here’s an encouraging prediction:

spending-growthWhile an overall growth of 3.8% isn’t going to get us anywhere close to the pre-recession spending level, it is a big improvement over the negative growth we’ve been seeing the last couple of years.

I’m particularly happy to see that the Internet will be the most positive in percentage growth for the next two years as it very well should.  If you haven’t figured out yet that the ROI for Internet spending far outdistances any other medium there is something wrong with your spreadsheet.

The dramatic positive percentage changes in TV, radio, newspaper and magazines also make for a good night’s sleep.

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